Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like every business site owner, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Add Video On Instapage
Pros
- Over 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
- Pricey
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Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage costs high for many reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is what the next section covers.
Instapage vs. WordPress Add Video On Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
Key Features
This is the section you have been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your company.
Templates
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that result in the easy page building process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add into the page.
Instablocks Add Video On Instapage
The principal benefit of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least don’t carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Fortunately, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are already pre-set to adjust to a particular layout, block structure, and template design.
You’ll also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely easy. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
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Integrated Collaborative Feature Add Video On Instapage
The collaborative feature is one of the many features Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To get the comment thread, you may readily locate it at the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you especially wish to track along with any specific dates that you want to go over.
Publishing Options
Publishing is made simple in Instapage where you can publish on your own custom domain names or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience you can. This will take some time though, since you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Aside from these features you can also: Add Video On Instapage
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Add Video On Instapage
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Impact
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Add Video On Instapage
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with numerous customers, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Add Video On Instapage
Instapage is among the most powerful landing page builders to date. It is definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their dashboard, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.