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Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your sales, right?

Landing page builders nowadays are quite easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.

Instapage provides a broad selection of optimization and analytics features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the features that help you understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?

In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.

Pros and Cons Vimeo Video Background Instapage

Pros

  • More than 200 landing page templates to use
  • Conversion Objectives and analytics are built-in capabilities
  • Fantastic for collaborating with team members or groups
  • Solid A/B testing and easy to use
  • Chat support is extremely helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features namely A/B testing
  • Pricey

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Benefits of Using Instapage

  1. Collaborate with multiple users and team members that can also edit on the landing page at the same time
  2. Fantastic for beginners
  3. Publishing options make creating landing page building all the more easy
  4. Hosting is cared for
  5. Analytics and tools help monitor user experience on your site and improve it over time
  6. Easily integrate various third party services like Google Adwords
  7. Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous advantages for both beginner and advanced users alike.

Yes, they are expensive but Instapage prices high for a lot of reasons. It’s a high-powered landing page builder that’s truly powerful in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is what the next section covers.

Instapage vs. WordPress Vimeo Video Background Instapage

You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:

  1. Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
  2. Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from only 1 account.
  3. Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.

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Key Features

This is the section you’ve been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.

Templates

Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add into the page.

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Instablocks Vimeo Video Background Instapage

The main benefit of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can make a landing page under a brief amount of time also.

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AMP Page Feature

What this does is it makes it possible to create lightning-fast mobile-responsive pages.

Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.

Fortunately, using the AMP page attribute on Instapage, this is easy to do and lightning fast.

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The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to follow a particular design, block structure, and template design.

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You will also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding an image, video, desktop design, buttons, and various page elements.

Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.

Once there, you can align and group the design according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.

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Integrated Collaborative Feature Vimeo Video Background Instapage

The collaborative feature is one of the many features Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.

You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.

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Inviting guests to view the landing page is also simple, through copying the inner link of your page builder to invite clients. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.

To get the comment thread, you can readily locate it at the left portion of your screen with a message icon.

Agency & Client Management

From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.

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The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.

Finally, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you especially want to track together with any specific dates that you wish to go over.

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Publishing Options

Publishing is made easy in Instapage in which you can publish in your own custom domain names or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.

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You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.

Heat Maps and A/B Testing

The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more successful landing page.

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A/B testing helps you ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to make sure you’re giving users the best experience you can. This will take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.

In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.

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Apart from these features you can also: Vimeo Video Background Instapage

  1. Define conversion goals in the Builder menu and view them in your analytics dashboard
  2. You can look at all your leads from the analytics dashboard
  3. View your page’s conversion rate
  4. You can adjust the traffic split for different versions you set on your A/B test
  5. Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers

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Other third-party services you can incorporate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Vimeo Video Background Instapage

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Impact
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.

So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.

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Pricing Vimeo Video Background Instapage

Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your business.

Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.

It is important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.

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Conclusion Vimeo Video Background Instapage

Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine among several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how easy and compact their interface, is from their Builder features down to their innovative functionality features such as adding html or CSS code.

If you don’t need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.

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