If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Perhaps you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Unbounce Vs Instapage
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both execute a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your customer to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the last page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the site offers.
When Can I Use a Funnel Builder? Unbounce Vs Instapage
In case you’ve got a variety of complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer might be gym gear. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that’s easy to use even for novices, and comes with an extensive list of tools and features you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for design purposes, together with tools and analytics to improve user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Unbounce Vs Instapage
Instapage lacks a price-friendly offer and is somewhat pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell different products and services
Instapage Alternatives Unbounce Vs Instapage
In this section, we’ll talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to make beautiful landing pages, Unbounce is your best alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t go live on more than one leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Unbounce Vs Instapage
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there is nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box feature captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online company that’s looking for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Unbounce Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the cost.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Countless Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice deal considering all of the features, tools, and advertising efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care is not as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits provided, the price is still quite steep
It is true you get plenty of features with ClickFunnels to get a hefty bargain, but if you are an online marketer with a lot of products, services, and target more than one niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. It’s also an email marketing software that delivers automation and autoresponder features that’s terrific for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from just page construction. Although GetResponse ranks lower in page construction than Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM functionality aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Unbounce Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Unbounce Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company much more flexible
Great customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer in which it isn’t only cheap but they also provide a free account plan with as much landing page templates and unlimited CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all-in-one platform that can do email advertising, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the same price offer you get twice the amount of advertising and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which could serve various needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller companies
Not all third party solutions are easy to integrate
Conclusion Unbounce Vs Instapage
With 7 Instapage options that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your business and what your customers will want to buy from you, building a landing page should only serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your website. The more compact and clean the site is, the higher your odds of completing that sale.