Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.
Pros and Cons Lead Box For Instapage
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make creating landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It is an impressive landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that’s exactly what this next section covers.
Instapage vs. WordPress Lead Box For Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add in the page.
Instablocks Lead Box For Instapage
The principal advantage of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the long run also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the identical content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are already pre-set to follow a certain design, block structure, and template design.
You will also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Lead Box For Instapage
The collaborative feature is one of many features Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also easy, through copying the inner link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To get the comment thread, you may readily locate it at the left portion of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to clients and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature allows you to monitor user activity, changes, and any history by filtering the sub-account you especially wish to track together with any particular dates that you want to go over.
Publishing is made simple in Instapage where you can publish in your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience you can. This will take some time however, since you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Lead Box For Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Lead Box For Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Lead Box For Instapage
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to connect with various customers, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Lead Box For Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and compact their interface, is from their Builder features down to their innovative functionality features such as adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.