Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.
Pros and Cons Cms Like Instapage
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It is an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s what this next section covers.
Instapage vs. WordPress Cms Like Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can manage multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various components you add in the page.
Instablocks Cms Like Instapage
The main benefit of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can make a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are pre-set to adjust to a certain design, block construction, and template design.
You will also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding an image, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Cms Like Instapage
The collaborative feature is one of the many features Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To access the comment thread, you can readily locate it at the left part of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to customers and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you specifically wish to track along with any particular dates that you want to go over.
Publishing is made simple in Instapage where you can publish on your own custom domain names or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to ensure you’re providing users the best experience possible. This may take some time though, because you will have to study the performance and analytics per version on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Cms Like Instapage
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Cms Like Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Cms Like Instapage
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized service with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with numerous customers, then yes Instapage is definitely worth the shot.
It is important to recall that Instapage’s structure and overall features are designed more for a team or group, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Cms Like Instapage
Instapage is among the most effective landing page builders to date. It is definitely a standout machine among many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their dashboard, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.