If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the situation, there are lots of Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Lander Vs Instapage
To be clear, a landing page is not a sales funnel builder. A lot of people still appear to think they are the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both carry a similar goal: create leads.
Like a real funnel, a funnel builder directs your client to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a customer should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell a single product or service such as a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Should I Use a Funnel Builder? Lander Vs Instapage
If you have various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your main offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for design purposes, together with tools and analytics to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your site
What Instapage lacks: Lander Vs Instapage
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to promote or sell various products and services
Instapage Alternatives Lander Vs Instapage
In this section, we will discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is among the first landing page builders ever launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing strategies:
Lander Vs Instapage
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it’s not quite as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any online business that’s looking for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Lander Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you create successful landing pages in 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come close to the power of page building Instapage gives, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes does not provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and need an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion goals
You have to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of customer stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice deal considering all the features, tools, and marketing efforts you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits offered, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty deal, but if you are an online marketer with tons of products, services, and target more than one niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. Additionally, it is an email advertising software that offers automation and autoresponder features that is great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides only page building. Although GetResponse ranks lower in webpage construction compared to Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Lander Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Lander Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company much more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it’s not just cheap but they also provide a free account options with just as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it’s an all-in-one platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get double the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, together with easy funnel construction creation
Karta vs. Instapage
Karta is an all around platform that could serve various needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party services are easy to integrate
Conclusion Lander Vs Instapage
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that one platform can do, you’re bound to find the right platform which serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you’ve got a clear identity of your business and what your customers will want to purchase from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more compact and clean the site is, the higher your odds of completing that sale.