Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the characteristics that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Clear Instapage Uploads
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Perfect for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It’s an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is what the next section covers.
Instapage vs. WordPress Clear Instapage Uploads
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add in the page.
Instablocks Clear Instapage Uploads
The main benefit of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are pre-set to follow a particular design, block structure, and template design.
You will also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Clear Instapage Uploads
The collaborative feature is one of the many attributes Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the inner link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for improved security.
To get the comment thread, you may easily locate it in the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to customers and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you specifically wish to track along with any specific dates you want to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domain names or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience possible. This will take some time though, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Clear Instapage Uploads
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Clear Instapage Uploads
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Clear Instapage Uploads
So how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized service with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various clients, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Clear Instapage Uploads
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their dashboard, is from their Builder features down to their advanced performance features like adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.