If you have come across landing page builders, you might have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the cost is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply want a second option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive features.
What is A Landing Page? Instapage Vs Unbounce 2020
To be clear, a landing page is not a sales funnel builder. A lot of people still seem to think they are the same. While both carry similar functions, there is a substantial difference between the two.
Although, they both execute a similar goal: create leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a client should experience; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell a single product or service such as a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your customers.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Instapage Vs Unbounce 2020
In case you have various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your primary offer might be gym gear. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that is easy to use even for beginners, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout purposes, along with analytics and tools to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Unbounce 2020
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you’re looking to market or sell various products and services
Instapage Alternatives Instapage Vs Unbounce 2020
In this section, we will talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is among the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to make beautiful landing pages, Unbounce is your best alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than one leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing plans:
Instapage Vs Unbounce 2020
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not quite as good as Unbounce or Instapage. That is not to say the quality of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box attribute captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet company that’s searching for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage Vs Unbounce 2020
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce successful landing pages in 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come close to the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes does not provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion objectives
You need to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationCountless Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature lets you keep track of customer stats such as engagement activity and website insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a decent deal considering all of the features, tools, and advertising campaigns you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care is not as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits offered, the cost is still quite steep
It’s true you get loads of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with a lot of merchandise, services, and target more than one niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email marketing software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM functionality where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page building. Although GetResponse ranks lower in webpage construction compared to Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Unbounce 2020
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
What exactly makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Unbounce 2020
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization much more flexible
Great customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer where it’s not just cheap but they also offer a free account options with as much landing page templates and unlimited CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it’s an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the same price offer you get twice the amount of advertising and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform that can serve various needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Instapage Vs Unbounce 2020
With 7 Instapage alternatives that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you are bound to find the ideal platform that serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers are going to want to purchase from you, building a landing page should only function as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your site. The more streamlined and clean the site is, the greater your odds of completing that sale.