Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons Building an Entire Web Site Using Instapage
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and enhance it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are pricey but Instapage prices high for many reasons. It is an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Building an Entire Web Site Using Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add in the page.
Instablocks Building an Entire Web Site Using Instapage
The main advantage of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to consider.
Fortunately, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Rather than generating an AMP page from scratch, you may even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are pre-set to follow a particular design, block structure, and template design.
You will also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Building an Entire Web Site Using Instapage
The collaborative feature is just one of many features Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or respond in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To access the comment thread, you can easily locate it at the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to customers and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you especially wish to track together with any particular dates you wish to go over.
Publishing is made easy in Instapage in which you can publish in your own custom domain names or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more effective landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience possible. This will take some time however, because you will have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters that you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Building an Entire Web Site Using Instapage
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Building an Entire Web Site Using Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Building an Entire Web Site Using Instapage
So how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different ads, promotions, events to connect with various customers, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Building an Entire Web Site Using Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and streamlined their dashboard, is from their Builder features down to their advanced performance features like adding html or CSS code.
If you do not want a landing page builder as innovative as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.