Building optimized and beautiful landing pages is a challenging feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of optimization and analytics features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Plugin WordPress
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It’s an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is what this next section covers.
Instapage vs. WordPress Instapage Plugin WordPress
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage Plugin WordPress
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can create a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to consider.
Fortunately, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are pre-set to follow a certain design, block construction, and template design.
You will also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Plugin WordPress
The collaborative feature is one of many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or respond in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To get the comment thread, you can easily locate it in the left part of your screen with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you specifically want to track along with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish in your own custom domains or via built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to ensure you’re giving users the best experience possible. This will take some time though, because you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Plugin WordPress
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Plugin WordPress
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Plugin WordPress
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Plugin WordPress
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and streamlined their interface, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.