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Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?

Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.

Instapage provides a broad selection of optimization and analytics features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.

Pros and Cons Instapage Images

Pros

  • More than 200 landing page templates to use
  • Conversion goals and analytics are built-in capabilities
  • Fantastic for working with team members or groups
  • Solid A/B testing and easy to use
  • Chat support is very helpful and responsive
  • Mobile support attribute allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features namely A/B testing
  • Pricey

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Benefits of Utilizing Instapage

  1. Collaborate with multiple users and staff members who can also edit on the landing page simultaneously
  2. Fantastic for beginners
  3. Publishing options make creating landing page building all the more easy
  4. Hosting is taken care of
  5. Analytics and tools help track user experience on your site and enhance it over time
  6. Easily integrate various third party services like Google Adwords
  7. Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous benefits for both novice and advanced users alike.

Yes, they are expensive but Instapage costs high for many reasons. It is an impressive landing page builder that is truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s what the next section covers.

Instapage vs. WordPress Instapage Images

You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:

  1. Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features that are extremely useful when working as a team or in an agency and you can handle multiple landing pages from just one account.
  3. Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.

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Key Features

This is the section you have been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.

Templates

Instapage provides a broad range of templates to choose from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you are selling together with the headlines, CTA, and various components you add into the page.

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Instablocks Instapage Images

The main benefit of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a short amount of time also.

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AMP Page Feature

What this does is it helps you create lightning-fast mobile-responsive pages.

Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to take into account.

Fortunately, with the AMP page attribute on Instapage, this is easy to do and lightning fast.

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The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Instead of generating an AMP page from scratch, you can even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are already pre-set to adjust to a certain design, block construction, and template design.

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You’ll also have access to an image management program and a host of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.

Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and group the design according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile design.

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Integrated Collaborative Feature Instapage Images

The collaborative feature is just one of many attributes Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.

You can notify members when they’re mentioned in a comment via email or respond in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.

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Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage customers. Finally, you can create password-protected landing pages when inviting clients to see your landing page for improved security.

To get the comment thread, you can readily locate it in the left part of your screen with a message icon.

Agency & Client Management

In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your favorite Content Management System.

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The branded email notification feature allows you to send branded email messages to customers and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.

Finally, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you specifically want to track together with any specific dates you wish to go over.

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Publishing Options

Publishing is made easy in Instapage in which you can publish in your own custom domains or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.

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You can even give team members account or sub-account accessibility with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more successful landing page.

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A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to produce the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to make sure you’re providing users the best experience possible. This will take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.

In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.

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Aside from these features you can also: Instapage Images

  1. Define conversion goals from the Builder menu and see them on your analytics dashboard
  2. You can look at all your prospects from the analytics dashboard
  3. View your page’s conversion rate
  4. You can adjust the traffic split for different versions you set on your A/B test
  5. Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers

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Other third-party services you can incorporate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Instapage Images

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.

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Pricing Instapage Images

Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your company.

Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with numerous clients, then yes Instapage is certainly worth the shot.

It’s important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.

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Conclusion Instapage Images

Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of many landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and compact their interface, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.

If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.

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