Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders nowadays are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of optimization and analytics features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your market most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage for yourself.
Pros and Cons Instapage Com
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It’s a high-powered landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Instapage Com
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Com
The principal advantage of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can create a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the same content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, using the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to follow a certain layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Com
The collaborative feature is one of the many attributes Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To access the comment thread, you may easily locate it at the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any particular dates that you wish to go over.
Publishing is made easy in Instapage where you can publish in your own custom domains or through built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to ensure you’re giving users the best experience you can. This will take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Com
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Com
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Com
Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to deal with numerous clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Instapage Com
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine among many landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and streamlined their dashboard, is from their Builder attributes down to their innovative performance features such as adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.