If you have come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everybody. Maybe the price is too high. Maybe you don’t like using Instapage. Or maybe you simply want another option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Wishpond Vs Instapage
To be clear, a landing page isn’t a sales funnel builder. A lot of people still appear to think they’re the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both carry a similar goal: create leads.
Like an actual funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the last page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service like a webinar, software program, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a clear message for your customers.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Wishpond Vs Instapage
If you have a variety of complementary products you need to sell alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer might be gym equipment. Complementary products or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that is easy to use even for beginners, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout functions, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Wishpond Vs Instapage
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Wishpond Vs Instapage
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Wishpond Vs Instapage
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its inexpensive offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is looking for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box attribute captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any online company that’s searching for casual page construction features, minus any in-depth assortment of tools or features.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Wishpond Vs Instapage
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create effective landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page building Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and need an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Countless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats like engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all the features, tools, and advertising campaigns you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits offered, the price is still quite steep
It’s true you get loads of features with ClickFunnels for a hefty bargain, but if you are an online marketer with a lot of merchandise, services, and target more than one niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email marketing software that offers automation and autoresponder features that is terrific for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides just page construction. Although GetResponse ranks lower in page building than Instapage, the email marketing features, automated funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Wishpond Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Wishpond Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization more flexible
Great customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it’s not only cheap but they also provide a free account options with just as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it’s an all-in-one platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at the exact same price offer you get twice the amount of advertising and sales efforts you can do under one platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve several needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller companies
Not all third party solutions are simple to integrate
Conclusion Wishpond Vs Instapage
With 7 Instapage alternatives that counter price, features, and the overall extent of marketing & sales efforts that a single platform can do, you are bound to find the right platform that serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your organization and what your customers will want to purchase from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more streamlined and clean the website is, the greater your odds of getting that sale.