Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You need better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like every business site owner, landing pages are essential to converting sales and generating leads. That means the features that help you understand your audience most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.
Pros and Cons What Size of Image Should You Use on Instapage
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page simultaneously
- Perfect for beginners
- Publishing options make creating landing page building all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It is an impressive landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that’s what this next section covers.
Instapage vs. WordPress What Size of Image Should You Use on Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is really capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can handle multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the easy page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add in the page.
Instablocks What Size of Image Should You Use on Instapage
The principal benefit of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to consider.
Luckily, with the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than generating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are already pre-set to adjust to a certain design, block construction, and template design.
You’ll also have access to an image management system and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the design according to how you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature What Size of Image Should You Use on Instapage
The collaborative feature is just one of the many attributes Instapage provides that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the inner link of your page builder to invite clients. Finally, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To access the comment thread, you may readily locate it at the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send branded email messages to clients and stakeholders, regarding any upgrades or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you especially wish to track together with any specific dates that you want to go over.
Publishing is made easy in Instapage where you can publish in your own custom domain names or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to ensure you’re giving users the best experience you can. This may take some time however, since you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: What Size of Image Should You Use on Instapage
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing What Size of Image Should You Use on Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing What Size of Image Should You Use on Instapage
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion What Size of Image Should You Use on Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and streamlined their dashboard, is from their Builder features down to their innovative functionality features such as adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.