Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of optimization and analytics features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage for yourself.
Pros and Cons What Counts As An Instapage Conversion
- More than 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page construction all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for many reasons. It’s an impressive landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is what the next section covers.
Instapage vs. WordPress What Counts As An Instapage Conversion
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that result in the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add into the page.
Instablocks What Counts As An Instapage Conversion
The principal advantage of using Instablocks is being able to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to make a landing page under a short amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to consider.
Fortunately, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Instead of creating an AMP page from scratch, you can also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a certain design, block construction, and template design.
You will also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature What Counts As An Instapage Conversion
The collaborative feature is just one of the many attributes Instapage provides that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you can easily locate it in the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own distinctive design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you especially want to track together with any specific dates that you want to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domain names or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience possible. This may take some time though, since you will have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: What Counts As An Instapage Conversion
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing What Counts As An Instapage Conversion
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing What Counts As An Instapage Conversion
So how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes adequate tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a ton of different ads, promotions, events to deal with numerous customers, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion What Counts As An Instapage Conversion
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their dashboard, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.