If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Unbounce Vs Leadpages Vs Instapage for Shopify
To be clear, a landing page isn’t a sales funnel builder. A lot of people still appear to think they’re the same. While both carry similar functions, there is a significant distinction between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the last page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
When you have to sell a single product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a clear message for your customers.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Unbounce Vs Leadpages Vs Instapage for Shopify
In case you’ve got various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout purposes, along with tools and analytics to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Unbounce Vs Leadpages Vs Instapage for Shopify
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to promote or sell different products and services
Instapage Alternatives Unbounce Vs Leadpages Vs Instapage for Shopify
In this section, we’ll discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is among the first landing page builders launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Unbounce Vs Leadpages Vs Instapage for Shopify
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box attribute captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any internet company that’s looking for casual page construction features, minus any in-depth range of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Unbounce Vs Leadpages Vs Instapage for Shopify
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce successful landing pages in 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion goals
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Countless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of visitor stats such as engagement activity and website insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a nice bargain considering all of the features, tools, and advertising campaigns you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits offered, the price is still quite steep
It is true you get plenty of features with ClickFunnels for a hefty deal, but if you are an online marketer with a lot of products, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email marketing software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for better design creation
- CRM performance where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from only page building. Although GetResponse ranks lower in page building compared to Instapage, the email advertising features, automated funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality aren’t offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.
ConvertKit Unbounce Vs Leadpages Vs Instapage for Shopify
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Unbounce Vs Leadpages Vs Instapage for Shopify
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Great customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer in which it’s not only cheap but they also provide a free account plan with just as much landing page templates and unlimited CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get double the amount of advertising and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve various needs of an online business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party solutions are easy to integrate
Conclusion Unbounce Vs Leadpages Vs Instapage for Shopify
With 7 Instapage options that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you are bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your business and what your customers are going to want to buy from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more compact and clean the website is, the higher your chances of getting that sale.