If you have come across landing page builders, you might have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Maybe you don’t like using Instapage. Or maybe you simply want another option for comparison. Whatever the case, there are many Instapage alternatives with lower price offers and intensive capabilities.
What is A Landing Page? Unbounce Vs Instapage 2020
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they’re the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both execute a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your client to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically has:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
When you must sell one product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Should I Use a Funnel Builder? Unbounce Vs Instapage 2020
In case you’ve got various complementary products you want to sell alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your main offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that is easy to use even for novices, and is accompanied by an extensive list of features and tools you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for design purposes, together with tools and analytics to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your site
What Instapage lacks: Unbounce Vs Instapage 2020
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a standalone landing page builder; it’s not an all-in-one solution if you’re looking to promote or sell various products and services
Instapage Alternatives Unbounce Vs Instapage 2020
In this section, we’ll talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is one of the earliest landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to make beautiful landing pages, Unbounce is your best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Unbounce Vs Instapage 2020
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its inexpensive offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box attribute captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet company that’s looking for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Unbounce Vs Instapage 2020
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your traffic. Ultimately, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the cost.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage gives, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent choice.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion goals
You have to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page development Countless Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of visitor stats like engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice deal considering all of the features, tools, and advertising efforts you can do in a single platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels to get a hefty deal, but if you are an online marketer with tons of products, services, and target more than one niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. It’s also an email advertising software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you can also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page construction. Although GetResponse ranks lower in page building than Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality are not provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Unbounce Vs Instapage 2020
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Unbounce Vs Instapage 2020
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to cost and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company much more flexible
Terrific customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it isn’t only cheap but they also provide a free account plan with as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get double the amount of advertising and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all around platform which can serve several needs of an online business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and monitoring system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller companies
Not all third party solutions are easy to integrate
Conclusion Unbounce Vs Instapage 2020
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the ideal platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers will want to purchase from you, building a landing page should just serve as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your website. The more compact and clean the website is, the higher your odds of completing that sale.