Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Tripwire Marketing on Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It is a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that is what the next section covers.
Instapage vs. WordPress Tripwire Marketing on Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you’ve been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Tripwire Marketing on Instapage
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can create a landing page under a brief amount of time also.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least do not carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.
Fortunately, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you may even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a certain design, block construction, and template design.
You will also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the design according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Tripwire Marketing on Instapage
The collaborative feature is one of many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for better security.
To access the comment thread, you may readily locate it at the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your favorite Content Management System.
The branded email notification feature permits you to send branded email messages to clients and stakeholders, regarding any updates or direct acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you especially wish to track together with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish in your own custom domain names or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to produce a more effective landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to ensure you’re giving users the best experience you can. This will take some time though, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Tripwire Marketing on Instapage
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Tripwire Marketing on Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Tripwire Marketing on Instapage
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your company.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a ton of different advertisements, promotions, events to connect with various customers, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Tripwire Marketing on Instapage
Instapage is among the most effective landing page builders to date. It is definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and streamlined their interface, is from their Builder attributes down to their innovative performance features such as adding html or CSS code.
If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.