Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.
Pros and Cons Show On Hover Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Fantastic for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page building all the more easy
- Hosting is cared for
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are pricey but Instapage costs high for many reasons. It is an impressive landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Show On Hover Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can handle multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you have been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling together with the headlines, CTA, and various components you add in the page.
Instablocks Show On Hover Instapage
The main benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Luckily, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites like WordPress. Instead of generating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the file after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are pre-set to follow a certain layout, block structure, and template design.
You’ll also have access to an image management program and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Show On Hover Instapage
The collaborative feature is one of the many features Instapage provides that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To access the comment thread, you can readily locate it in the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you especially wish to track together with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish on your own custom domain names or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to ensure you’re providing users the best experience you can. This may take some time however, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Show On Hover Instapage
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Show On Hover Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Show On Hover Instapage
Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate tools you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to deal with various customers, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and overall features are designed more for a group or team, instead of a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Show On Hover Instapage
Instapage is among the most effective landing page builders to date. It’s definitely a standout machine among several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and compact their dashboard, is from their Builder attributes down to their advanced performance features like adding html or CSS code.
If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may opt for, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.