Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the characteristics that help you understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Send a Tag From Instapage to Active Campaign Instead of a Custom Field
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make creating landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily integrate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is an impressive landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s exactly what the next section covers.
Instapage vs. WordPress Send a Tag From Instapage to Active Campaign Instead of a Custom Field
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed capable and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to handle multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we take an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from that are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add in the page.
Instablocks Send a Tag From Instapage to Active Campaign Instead of a Custom Field
The main advantage of using Instablocks is being able to re-use landing pages you’ve created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can make a landing page under a short amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also provides a mobile version has to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the identical content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.
Luckily, with the AMP page feature on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to follow a particular layout, block construction, and template design.
You’ll also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding a picture, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Send a Tag From Instapage to Active Campaign Instead of a Custom Field
The collaborative feature is one of the many attributes Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also easy, through copying the inner link of your page builder to invite clients. Finally, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To access the comment thread, you can easily locate it at the left portion of your screen with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any particular dates that you wish to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domain names or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more effective landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This will take some time however, since you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Aside from these features you can also: Send a Tag From Instapage to Active Campaign Instead of a Custom Field
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Send a Tag From Instapage to Active Campaign Instead of a Custom Field
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Send a Tag From Instapage to Active Campaign Instead of a Custom Field
Just how much does Instapage cost? It’s a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to connect with various clients, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Send a Tag From Instapage to Active Campaign Instead of a Custom Field
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for novices thanks to how simple and compact their dashboard, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you don’t need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.