If you have come across landing page builders, then you may have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Perhaps you don’t like using Instapage. Or maybe you simply want another option for comparison. Whatever the case, there are many Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Optimizepress Vs Instapage
To be clear, a landing page isn’t a sales funnel builder. A lot of people still seem to think they are the same. While both carry similar functions, there’s a substantial distinction between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you have to sell one product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Can I Use a Funnel Builder? Optimizepress Vs Instapage
If you’ve got various complementary products you need to market alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your main offer might be gym equipment. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout purposes, along with analytics and tools to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Optimizepress Vs Instapage
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to market or sell different products and services
Instapage Alternatives Optimizepress Vs Instapage
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage alternative, and for good reason. It is worth noting Unbounce is one of the first landing page builders launched, giving the platform several years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the ideal alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing strategies:
Optimizepress Vs Instapage
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there is nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box feature captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any internet business that’s looking for casual page construction features, minus any in-depth range of tools or features.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Optimizepress Vs Instapage
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create effective landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion goals
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Hundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of customer stats like engagement activity and site insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a decent deal considering all of the features, tools, and marketing campaigns you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels for a hefty bargain, but if you’re an online marketer with a lot of merchandise, services, and target more than 1 niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email marketing software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, which automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline based on their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from only page building. Although GetResponse ranks lower in page construction than Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels features in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.
ConvertKit Optimizepress Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Optimizepress Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company much more flexible
Great customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer in which it’s not only cheap but they also offer a free account options with as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it is an all around platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the exact same price offer you get double the amount of marketing and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve several needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller businesses
Not all third party solutions are easy to integrate
Conclusion Optimizepress Vs Instapage
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that one platform can do, you’re bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your organization and what your customers will want to buy from you, building a landing page should only function as the bridge between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your website. The more streamlined and clean the website is, the higher your chances of completing that sale.