If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply want a second option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Optimizely Vs Instapage
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there is a substantial difference between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
If you must sell one product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Can I Use a Funnel Builder? Optimizely Vs Instapage
If you’ve got various complementary products you need to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout purposes, together with analytics and tools to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Optimizely Vs Instapage
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a standalone landing page builder; it’s not an all-in-one solution if you are looking to market or sell various products and services
Instapage Alternatives Optimizely Vs Instapage
In this section, we will talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is one of the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the ideal choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Optimizely Vs Instapage
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any online company that’s searching for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals attribute is unique and can help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Optimizely Vs Instapage
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you create effective landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you’ll also be wasting a lot of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Hundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent bargain considering all of the features, tools, and marketing efforts you can do in a single platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support is not as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels to get a hefty bargain, but if you’re an online marketer with tons of products, services, and target more than 1 niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email advertising software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page building. Although GetResponse ranks lower in page building than Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Optimizely Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Optimizely Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization more flexible
Terrific customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it’s not just cheap but they also offer a free account plan with as much landing page templates and unlimited CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it is an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the exact same price offer you get twice the amount of marketing and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform that can serve various needs of an internet business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party solutions are easy to integrate
Conclusion Optimizely Vs Instapage
With 7 Instapage options that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you are bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you’re selling. When you’ve got a clear identity of your business and what your customers are going to want to purchase from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your website. The more compact and clean the website is, the higher your odds of getting that sale.