If you’ve come across landing page builders, then you might have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the case, there are lots of Instapage alternatives with lower price offers and intensive capabilities.
What’s a Landing Page? Mailchimp Vs Instapage
To be clear, a landing page isn’t a sales funnel builder. A lot of people still seem to think they are the same. While both carry similar functions, there is a substantial difference between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell a single product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your customers.
A funnel builder is much more complicated and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Can I Use a Funnel Builder? Mailchimp Vs Instapage
In case you’ve got a variety of complementary products you want to sell alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your main offer might be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout functions, along with tools and analytics to improve user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your site
What Instapage lacks: Mailchimp Vs Instapage
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to market or sell various products and services
Instapage Alternatives Mailchimp Vs Instapage
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the perfect Instapage choice, and for good reason. It’s worth noting Unbounce is among the first landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the ideal alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing strategies:
Mailchimp Vs Instapage
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not quite as great as Unbounce or Instapage. That is not to say the standard of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any internet business that’s looking for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals feature is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Mailchimp Vs Instapage
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page building Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and desire an additional set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion goals
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationHundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of customer stats like engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. However, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a nice bargain considering all the features, tools, and advertising campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty bargain, but if you’re an online marketer with tons of products, services, and target more than one niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that is terrific for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM performance where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page building. Although GetResponse ranks lower in webpage construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Mailchimp Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Mailchimp Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it isn’t just cheap but they also offer a free account options with as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it is an all around platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get double the amount of marketing and sales efforts you can do under one platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform that could serve several needs of an online business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Mailchimp Vs Instapage
With 7 Instapage alternatives that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you are bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you’re selling. When you have a clear identity of your business and what your customers will want to buy from you, building a landing page should only serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more streamlined and clean the site is, the higher your chances of completing that sale.