If you’ve come across landing page builders, then you might have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the situation, there are lots of Instapage alternatives with lower price offers and intensive capabilities.
What is A Landing Page? Leadpages Vs Instapage Which is Better
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both execute a similar goal: create leads.
Like a real funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a customer should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell a single product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through distinct sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Should I Use a Funnel Builder? Leadpages Vs Instapage Which is Better
If you have various complementary products you want to sell alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your primary offer might be gym equipment. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for novices, and is accompanied by an extensive list of features and tools you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A whole lot of landing page builder features for layout purposes, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Leadpages Vs Instapage Which is Better
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you’re looking to market or sell various products and services
Instapage Alternatives Leadpages Vs Instapage Which is Better
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is among the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is your ideal alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing plans:
Leadpages Vs Instapage Which is Better
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its inexpensive offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That’s not to say the quality of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box attribute captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any online company that’s searching for casual page construction features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Leadpages Vs Instapage Which is Better
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you produce effective landing pages at 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really want to stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion objectives
You need to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a great deal of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of visitor stats such as engagement activity and site insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a decent bargain considering all the features, tools, and marketing efforts you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the price is still quite steep
It is true you get plenty of features with ClickFunnels for a hefty deal, but if you are an online marketer with tons of merchandise, services, and target more than 1 niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email advertising software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides just page construction. Although GetResponse ranks lower in page building than Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Leadpages Vs Instapage Which is Better
Similar to GetResponse, ConvertKit is a landing page builder which also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Leadpages Vs Instapage Which is Better
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it’s not only cheap but they also offer a free account plan with just as much landing page templates and infinite CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all around platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the same price offer you get twice the amount of marketing and sales efforts you can do under a single stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform that could serve several needs of an internet business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller businesses
Not all third party solutions are simple to integrate
Conclusion Leadpages Vs Instapage Which is Better
With 7 Instapage options that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you’re bound to find the right platform that serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to buy from you, building a landing page should only function as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your website. The more compact and clean the website is, the greater your chances of completing that sale.