If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Maybe you don’t like using Instapage. Or maybe you simply want a second option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they’re the same. While both carry similar functions, there’s a substantial difference between the two.
Although, they both execute a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the last page a client should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service such as a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
In case you have various complementary products you need to sell alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your main offer might be gym equipment. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and comes with an extensive list of tools and features you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for design functions, together with tools and analytics to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you’re looking to market or sell different products and services
Instapage Alternatives Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
In this section, we’ll talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage alternative, and for good reason. It’s worth noting Unbounce is one of the first landing page builders launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to create beautiful landing pages, Unbounce is your best alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing strategies:
Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it is not as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any internet business that’s looking for casual page construction features, minus any in-depth range of tools or features.
Pop-up window modals attribute is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
As if building landing pages couldn’t get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your visitors. In the end, it’s a great complementary design tool that can help you produce successful landing pages in 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page construction Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes doesn’t provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion goals
You have to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can not go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats like engagement activity and site insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent deal considering all the features, tools, and advertising efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits provided, the price is still quite steep
It is true you get plenty of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with a lot of products, services, and target more than 1 niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. It’s also an email marketing software that delivers automation and autoresponder features that is terrific for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM functionality where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page building. Although GetResponse ranks lower in page building compared to Instapage, the email advertising features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance aren’t provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
Similar to GetResponse, ConvertKit is a landing page builder which also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it’s not only cheap but they also provide a free account plan with just as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it’s an all-in-one platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the same price offer you get double the amount of marketing and sales efforts you can do under one stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve several needs of an online business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller companies
Not all third party services are easy to integrate
Conclusion Leadpages Vs Instapage Vs Unbounce Vs Clickfunnels
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the ideal platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your organization and what your customers are going to want to buy from you, building a landing page should only function as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your site. The more streamlined and clean the site is, the higher your odds of getting that sale.