Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You want better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad selection of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the characteristics that help you understand your market most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Launch Instapage To Domain
Pros
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
Cons
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
- Pricey
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Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It is a high-powered landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Launch Instapage To Domain
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
Key Features
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Templates
Instapage provides a broad range of templates to select from that are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add into the page.
Instablocks Launch Instapage To Domain
The main benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least don’t carry the identical content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, with the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Instead of creating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are pre-set to adjust to a certain layout, block construction, and template design.
You’ll also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it is in a desktop or mobile layout.
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Integrated Collaborative Feature Launch Instapage To Domain
The collaborative feature is just one of the many attributes Instapage provides that stands out among several landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also easy, through copying the inner link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you can easily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any upgrades or direct acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you track user activity, changes, and any background by filtering the sub-account you especially want to track together with any particular dates you wish to go over.
Publishing Options
Publishing is made simple in Instapage in which you can publish on your own custom domains or through built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to handling tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more effective landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your visitors, using A/B testing can help you test various strategies and approaches to ensure you’re providing users the best experience you can. This will take some time however, because you’ll have to study the performance and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
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Apart from these features you can also: Launch Instapage To Domain
- Define conversion goals from the Builder menu and see them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with digital advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
Analytics
- Kissmetrics
- Mixpanel
- Heap
Advertising
- LinkedIn Ads
- RollWorks
- BrightRoll
- Twitter Ads
- Microsoft Ads
- AdRoll
- Perfect Audience
- Taboola
- MarinOne
Call Tracking
- CallRail
- DialogTech
- Matelso
- Retreaver
- TrackDrive
CRM
- Infusionsoft
- Zoho
- Salesforce
- ActiveCampaign
E-commerce
- Paypal
- Shopify
- Venmo
- Kenshoo
- Stripe
- Outgrow
Email Marketing Launch Instapage To Domain
- Mail Chimp
- GetResponse
- Mad Mimi
- Campaign Monitor
- AWeber
- ConvertKit
- Constant Contact
- E-goi
Marketing Automation
- HubSpot
- Infusionsoft
- ConvertKit
- Pardot
- ActiveCampaign
- Autopilot
- Marketo
- Critical Effects
- Capture
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Launch Instapage To Domain
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with adequate resources you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various customers, then yes Instapage is certainly worth the shot.
It’s important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Launch Instapage To Domain
Instapage is among the most effective landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features might appear overwhelming at first, Instapage suits perfectly even for beginners thanks to how easy and streamlined their dashboard, is from their Builder attributes down to their advanced functionality features such as adding html or CSS code.
If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.