If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the cost is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply want a second option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive capabilities.
What is A Landing Page? Landingi Vs Instapage
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they’re the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both execute a similar goal: create leads.
Like a real funnel, a funnel builder directs your client to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a customer should experience; no upsells or additional promotions
When Can I Use a Landing Page?
When you must sell one product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Landingi Vs Instapage
In case you’ve got various complementary products you need to sell alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym equipment. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout purposes, along with analytics and tools to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Landingi Vs Instapage
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to market or sell various products and services
Instapage Alternatives Landingi Vs Instapage
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the perfect Instapage alternative, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to make beautiful landing pages, Unbounce is your ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing plans:
Landingi Vs Instapage
If you find Unbounce to still be an expensive deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any internet business that’s searching for casual page construction features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Landingi Vs Instapage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce effective landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page construction Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes does not provide hosting; however, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion goals
You have to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a nice deal considering all of the features, tools, and advertising campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the price is still quite steep
It’s true you get plenty of features with ClickFunnels for a hefty bargain, but if you are an online marketer with a lot of products, services, and target more than one niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email advertising software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive layouts for email newsletters, which automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides just page building. Although GetResponse ranks lower in page construction compared to Instapage, the email advertising features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Landingi Vs Instapage
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Landingi Vs Instapage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Terrific customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal where it isn’t just cheap but they also provide a free account plan with as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it’s an all-in-one platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get double the amount of marketing and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform that can serve several needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party solutions are easy to integrate
Conclusion Landingi Vs Instapage
With 7 Instapage alternatives that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you are bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you are selling. When you have a clear identity of your organization and what your customers are going to want to purchase from you, building a landing page should only function as the bridge between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your site. The more streamlined and clean the website is, the higher your odds of completing that sale.