Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Integrate Facebook Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in capabilities
- Perfect for collaborating with team members or groups
- Solid A/B testing and simple to use
- Chat support is very helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page building all the more easy
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage prices high for a lot of reasons. It is a high-powered landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Integrate Facebook Instapage
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from only 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that contribute to the simple page building process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling together with the headlines, CTA, and various elements you add in the page.
Instablocks Integrate Facebook Instapage
The principal advantage of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to update multiple landing pages you intend to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version do not match or at least don’t carry the same content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that having a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are pre-set to follow a certain design, block structure, and template design.
You’ll also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely straightforward. Widgets include adding a picture, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it is in a desktop or mobile layout.
Integrated Collaborative Feature Integrate Facebook Instapage
The collaborative feature is just one of many attributes Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to invite customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.
To get the comment thread, you can easily locate it at the left part of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In every sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Lastly, the audit log feature allows you to track user activity, changes, and any history by filtering the sub-account you specifically wish to track along with any specific dates that you wish to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domains or through built-in site extensions of the site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature lets you track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to produce a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your customers, using A/B testing can help you test different strategies and approaches to make sure you’re providing users the best experience you can. This will take some time however, since you’ll have to study the performance and analytics per version on the analytics dashboard. Each version will depend on the parameters you set which you can certainly do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Integrate Facebook Instapage
- Define conversion goals from the Builder menu and view them in your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the traffic split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Integrate Facebook Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Integrate Facebook Instapage
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some limitations in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to connect with various clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Integrate Facebook Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their innovative performance features such as adding html or CSS code.
If you don’t need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.