Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders nowadays are extremely easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad range of analytics and optimization features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage on your own.
Pros and Cons Integrate An Online Store With Instapage
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
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Benefits of Using Instapage
- Collaborate with multiple users and team members who can also edit on the landing page simultaneously
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are expensive but Instapage costs high for many reasons. It is a high-powered landing page builder that is truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s what the next section covers.
Instapage vs. WordPress Integrate An Online Store With Instapage
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you’ve been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe that presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add into the page.
Instablocks Integrate An Online Store With Instapage
The principal benefit of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how efficiently it is possible to create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential factors to take into account.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can even use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are already pre-set to adjust to a particular layout, block construction, and template design.
You will also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.
Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it’s in a desktop or mobile layout.
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Integrated Collaborative Feature Integrate An Online Store With Instapage
The collaborative feature is one of many attributes Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the inner link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting clients to view your landing page for better security.
To get the comment thread, you can easily locate it at the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can manage the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature allows you to track user activity, changes, and any background by filtering the sub-account you specifically want to track along with any specific dates that you want to go over.
Publishing is made simple in Instapage where you can publish on your own custom domains or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more successful landing page.
A/B testing helps you ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to make sure you’re giving users the best experience you can. This will take some time though, because you will have to study the performance and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
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Aside from these features you can also: Integrate An Online Store With Instapage
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you put on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Integrate An Online Store With Instapage
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Integrate An Online Store With Instapage
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with numerous customers, then yes Instapage is definitely worth the shot.
It’s important to remember that Instapage’s structure and overall features are designed more for a team or group, instead of a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Integrate An Online Store With Instapage
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their advanced performance features like adding html or CSS code.
If you do not want a landing page builder as innovative as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.