If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the price is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply want another option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Vs Unbounce Vs Leadpages
To be clear, a landing page isn’t a sales funnel builder. A lot of people still appear to think they’re the same. While both carry similar functions, there is a significant difference between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a set of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically has:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell one product or service like a webinar, software program, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer information or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through distinct sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Vs Unbounce Vs Leadpages
If you have various complementary products you want to sell alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your main offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout functions, together with tools and analytics to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your site
What Instapage lacks: Instapage Vs Unbounce Vs Leadpages
Instapage lacks a price-friendly offer and is somewhat pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you’re looking to promote or sell different products and services
Instapage Alternatives Instapage Vs Unbounce Vs Leadpages
In this section, we’ll talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage alternative, and for good reason. It is worth noting Unbounce is among the first landing page builders launched, giving the platform several years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to make beautiful landing pages, Unbounce is your best alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing strategies:
Instapage Vs Unbounce Vs Leadpages
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its inexpensive offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That’s not to say the quality of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is looking for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box attribute captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet business that’s looking for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage Vs Unbounce Vs Leadpages
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create effective landing pages in 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You need to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice bargain considering all of the features, tools, and advertising efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits offered, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty deal, but if you are an online marketer with tons of products, services, and target more than one niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that is great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM functionality where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from just page construction. Although GetResponse ranks lower in webpage building than Instapage, the email marketing features, automatic funnels, and CRM functions certainly make GetResponse a perfect candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Unbounce Vs Leadpages
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Unbounce Vs Leadpages
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization much more flexible
Great customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer in which it isn’t just cheap but they also provide a free account plan with just as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it’s an all around platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the same price offer you get double the amount of marketing and sales efforts you can do under one platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all around platform which could serve various needs of an internet business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Instapage Vs Unbounce Vs Leadpages
With 7 Instapage options that counter price, features, and the overall extent of marketing & sales efforts that one platform can do, you are bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your organization and what your customers will want to purchase from you, building a landing page should only function as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your site. The more compact and clean the website is, the greater your odds of completing that sale.