If you’ve come across landing page builders, then you might have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply want a second option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Vs Maketo Landing Pages
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they’re the same. While both carry similar functions, there’s a significant distinction between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically includes:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to encourage a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Vs Maketo Landing Pages
In case you have various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your main offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that’s easy to use even for novices, and comes with an extensive list of tools and features you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout functions, together with tools and analytics to improve user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Maketo Landing Pages
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell different products and services
Instapage Alternatives Instapage Vs Maketo Landing Pages
In this section, we’ll discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is one of the first landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to create beautiful landing pages, Unbounce is your best choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing plans:
Instapage Vs Maketo Landing Pages
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That is not to say the quality of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any internet company that’s looking for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals feature is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Maketo Landing Pages
As if building landing pages couldn’t get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your participation activity with your traffic. In the end, it’s a great complementary design tool that can help you produce effective landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an additional set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Countless Page Elements to use, add, and enhance site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature lets you keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent bargain considering all of the features, tools, and advertising campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care isn’t as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits provided, the cost is still quite steep
It is true you get loads of features with ClickFunnels for a hefty bargain, but if you’re an online marketer with a lot of products, services, and target more than one niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. Additionally, it is an email marketing software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM performance where you can add users to a pipeline based on their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides only page construction. Although GetResponse ranks lower in webpage construction than Instapage, the email advertising features, automated funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality aren’t offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Maketo Landing Pages
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
What exactly makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Maketo Landing Pages
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization much more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t only cheap but they also provide a free account plan with just as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all around platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at nearly the same price offer you get twice the amount of advertising and sales efforts you can do under one platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all around platform which could serve several needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage Vs Maketo Landing Pages
With 7 Instapage options that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you are bound to find the right platform that serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your organization and what your customers will want to buy from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your site. The more compact and clean the website is, the greater your odds of completing that sale.