If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need a second option for comparison. Whatever the case, there are lots of Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Instapage Vs Mailchimp
To be clear, a landing page is not a sales funnel builder. A lot of people still seem to think they are the same. While both carry similar functions, there’s a significant distinction between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a customer should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell a single product or service like a webinar, software program, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage Vs Mailchimp
If you’ve got various complementary products you want to market alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your main offer might be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and the way it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and comes with an extensive list of features and tools you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for design functions, together with analytics and tools to improve user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Mailchimp
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to market or sell different products and services
Instapage Alternatives Instapage Vs Mailchimp
In this section, we’ll talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is one of the first landing page builders launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to make beautiful landing pages, Unbounce is your best choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Instapage Vs Mailchimp
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That is not to say the standard of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that’s mostly what everybody else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box attribute captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any online company that’s looking for casual page construction features, minus any in-depth assortment of tools or features.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Mailchimp
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your participation activity with your visitors. Ultimately, it’s a great complementary design tool that can help you create effective landing pages in 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come close to the power of page construction Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent option.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion goals
You have to host your own website
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationCountless Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats such as engagement activity and website insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it gives a decent deal considering all of the features, tools, and advertising efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care is not as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits provided, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with tons of merchandise, services, and target more than 1 niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email marketing software that delivers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page construction. Although GetResponse ranks lower in webpage construction compared to Instapage, the email advertising features, automated funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality aren’t offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Mailchimp
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Mailchimp
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to cost and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Great customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing deal where it isn’t only cheap but they also offer a free account options with just as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the same price offer you get double the amount of advertising and sales efforts you can do under one stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve various needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller companies
Not all third party solutions are simple to integrate
Conclusion Instapage Vs Mailchimp
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you’re bound to find the ideal platform that serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you’re selling. When you’ve got a clear identity of your organization and what your customers are going to want to buy from you, building a landing page should just serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more streamlined and clean the site is, the greater your odds of completing that sale.