If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the cost is too high. Perhaps you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are many Instapage choices with lower price offers and intensive features.
What’s a Landing Page? Instapage Vs Leadpage
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they are the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused marketing where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the final page a customer should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
When you have to sell one product or service like a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage Vs Leadpage
If you have various complementary products you need to sell alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your main offer could be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that is easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout functions, along with analytics and tools to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Leadpage
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a standalone landing page builder; it’s not an all-in-one solution if you are looking to market or sell different products and services
Instapage Alternatives Instapage Vs Leadpage
In this section, we’ll discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage choice, and for good reason. It’s worth noting Unbounce is among the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Instapage Vs Leadpage
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it’s not as great as Unbounce or Instapage. That is not to say the standard of LeadPages is poor, it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is searching for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box feature captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a good landing page builder for any online business that’s looking for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage Vs Leadpage
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you create successful landing pages in 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you achieve your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent choice.
1 reason is Thrive Themes does not provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and desire an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion goals
You need to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Countless Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature lets you keep track of visitor stats such as engagement activity and website insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a nice deal considering all the features, tools, and marketing campaigns you can do in a single platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care is not as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits provided, the cost is still quite steep
It is true you get plenty of features with ClickFunnels for a hefty bargain, but if you’re an online marketer with a lot of merchandise, services, and target more than one niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that is great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page building. Although GetResponse ranks lower in webpage building than Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Leadpage
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Leadpage
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Great customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing offer in which it’s not just cheap but they also provide a free account plan with as much landing page templates and infinite CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the same price offer you get twice the amount of marketing and sales efforts you can do under a single stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve various needs of an internet business especially for those looking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are expensive for casual bloggers and smaller companies
Not all third party solutions are simple to integrate
Conclusion Instapage Vs Leadpage
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you’re bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to buy from you, building a landing page should only serve as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your site. The more compact and clean the site is, the greater your chances of getting that sale.