If you have come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the cost is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need another option for comparison. Whatever the situation, there are lots of Instapage alternatives with lower price offers and intensive capabilities.
What is A Landing Page? Instapage Vs Landingi
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they’re the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both carry a similar goal: generate leads.
Like an actual funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the final page a client should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
If you have to sell a single product or service such as a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage Vs Landingi
In case you’ve got various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a brief overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for novices, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for bigger online businesses or agencies
A whole lot of landing page builder features for layout purposes, together with tools and analytics to improve user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Landingi
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Vs Landingi
In this section, we’ll discuss 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is one of the first landing page builders launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Instapage Vs Landingi
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its inexpensive offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any online company that’s looking for casual page construction features, minus any in-depth assortment of features or tools.
Pop-up window modals feature is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage Vs Landingi
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your engagement activity with your visitors. In the end, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page building Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You need to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you’ll also be wasting a lot of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Hundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature lets you keep track of visitor stats like engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice deal considering all the features, tools, and marketing efforts you can do in a single platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care isn’t as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits provided, the cost is still quite steep
It’s true you get loads of features with ClickFunnels for a hefty bargain, but if you are an online marketer with tons of merchandise, services, and target more than 1 niche for your business, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email advertising software that offers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides only page construction. Although GetResponse ranks lower in webpage building compared to Instapage, the email marketing features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance are not provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Vs Landingi
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Landingi
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of cost and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization much more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t only cheap but they also provide a free account options with just as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, it also offers similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get twice the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve several needs of an online business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller companies
Not all third party solutions are easy to integrate
Conclusion Instapage Vs Landingi
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you are bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you are selling. When you have a clear identity of your business and what your customers are going to want to purchase from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while browsing your website. The more compact and clean the site is, the greater your chances of getting that sale.