If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everyone. Maybe the price is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need another option for comparison. Whatever the situation, there are lots of Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Vs Lander
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still seem to think they are the same. While both carry similar functions, there is a significant distinction between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the last page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
When you have to sell a single product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a client through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Vs Lander
If you’ve got various complementary products you want to market alongside your main offer along with any upsells.
Take a physical fitness site as an example. Your main offer could be gym gear. Complementary goods or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for design purposes, together with tools and analytics to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Instapage Vs Lander
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Vs Lander
In this section, we will talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to create beautiful landing pages, Unbounce is the best choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing plans:
Instapage Vs Lander
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not as good as Unbounce or Instapage. That is not to say the standard of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet business that’s looking for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Lander
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page construction Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all the features, tools, and marketing campaigns you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits offered, the price is still quite steep
It is true you get plenty of features with ClickFunnels to get a hefty bargain, but if you are an online marketer with a lot of merchandise, services, and target more than one niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. It’s also an email marketing software that offers automation and autoresponder features that is terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Together with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for greater design creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page building. Although GetResponse ranks lower in page construction than Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t provided by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Vs Lander
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Vs Lander
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit for a page builder but just like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization much more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it’s not just cheap but they also offer a free account options with as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it is an all around platform that can do email advertising, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the exact same price offer you get twice the amount of advertising and sales efforts you can do under one stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve several needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are easy to integrate
Conclusion Instapage Vs Lander
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you are bound to find the right platform that serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you’re selling. When you’ve got a clear identity of your business and what your customers will want to purchase from you, building a landing page should only serve as the bridge between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more compact and clean the site is, the higher your odds of getting that sale.