If you’ve come across landing page builders, you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the price is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply want a second option for comparison. Whatever the case, there are lots of Instapage alternatives with lower price offers and intensive features.
What’s a Landing Page? Instapage Vs Instagram
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they’re the same. While both carry similar functions, there is a significant difference between the two.
Although, they both carry a similar goal: create leads.
Like an actual funnel, a funnel builder directs your client to pass through a set of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is an illustration of product-focused marketing where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a customer should experience; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service such as a webinar, software app, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complex and serves various needs, for example:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Should I Use a Funnel Builder? Instapage Vs Instagram
In case you’ve got various complementary products you want to sell alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your primary offer could be gym equipment. Complementary products or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that’s easy to use even for novices, and comes with an extensive list of features and tools you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout purposes, along with tools and analytics to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Instagram
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Vs Instagram
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is one of the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to make beautiful landing pages, Unbounce is your ideal alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t go live on more than one leadpage at a time
Unbounce’s pricing begins at $79/month as revealed in their pricing strategies:
Instapage Vs Instagram
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users namely, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet company that’s looking for casual page construction features, minus any in-depth range of tools or features.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Instagram
As if building landing pages could not get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you produce successful landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion objectives
You have to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you’re paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also gives you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationHundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a decent deal considering all the features, tools, and marketing campaigns you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care is not as great, and chat service is limited
Cheapest plan limits web page creation and traffic
Even with a wide array of features and benefits provided, the price is still quite steep
It’s true you get loads of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with a lot of merchandise, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t just a landing page builder. It’s also an email marketing software that delivers automation and autoresponder features that is great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you can also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline based on their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from only page building. Although GetResponse ranks lower in webpage building than Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality are not offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Vs Instagram
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Vs Instagram
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company much more flexible
Terrific customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal where it isn’t only cheap but they also provide a free account plan with just as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at nearly the same price offer you get twice the amount of advertising and sales efforts you can do under one platform.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve various needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party solutions are easy to integrate
Conclusion Instapage Vs Instagram
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you’re selling. When you have a clear identity of your business and what your customers will want to buy from you, building a landing page should just function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your site. The more streamlined and clean the site is, the higher your chances of getting that sale.