If you’ve come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the cost is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are many Instapage alternatives with lower price offers and intensive features.
What is A Landing Page? Instapage Vs Inbound Now
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there’s a significant distinction between the two.
Although, they both execute a similar goal: create leads.
Like an actual funnel, a funnel builder directs your client to pass through a series of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a client should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell one product or service like a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a very clear message for your customers.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Instapage Vs Inbound Now
In case you have a variety of complementary products you want to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your main offer might be gym equipment. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for novices, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage provide:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for layout functions, together with tools and analytics to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Instapage Vs Inbound Now
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you’re looking to market or sell different products and services
Instapage Alternatives Instapage Vs Inbound Now
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage alternative, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to make beautiful landing pages, Unbounce is the best alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t go live on more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing plans:
Instapage Vs Inbound Now
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it’s not as great as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everybody else is searching for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box attribute captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any online company that’s searching for casual page building features, minus any in-depth range of features or tools.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Inbound Now
As if building landing pages couldn’t get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce effective landing pages at 5x less the cost.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come close to the power of page construction Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent option.
1 reason is Thrive Themes does not provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is ideal if you really must stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion objectives
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a lot of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent bargain considering all of the features, tools, and marketing efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care isn’t as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits offered, the cost is still quite steep
It’s true you get plenty of features with ClickFunnels to get a hefty deal, but if you are an online marketer with a lot of products, services, and target more than one niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t only a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that is terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, that automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do besides only page construction. Although GetResponse ranks lower in webpage construction than Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM functionality are not offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Inbound Now
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
So what makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit is also prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Inbound Now
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation because of price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it’s not just cheap but they also provide a free account options with as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it’s an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get twice the amount of marketing and sales efforts you can do under a single platform.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform that can serve several needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage Vs Inbound Now
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you’re bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you’ve got a clear identity of your business and what your customers are going to want to buy from you, building a landing page should only function as the bridge between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more streamlined and clean the website is, the higher your odds of completing that sale.