If you have come across landing page builders, you might have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the cost is too high. Maybe you don’t like using Instapage. Or maybe you simply want a second option for comparison. Whatever the case, there are many Instapage alternatives with lower price offers and intensive capabilities.
What is A Landing Page? Instapage Vs Getresponse
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they’re the same. While both carry similar functions, there’s a significant difference between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a set of phases until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social media campaign.
A landing page typically includes:
- 1 Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to encourage a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
If you have to sell one product or service such as a webinar, software program, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your customers.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer information or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder can have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Instapage Vs Getresponse
In case you have a variety of complementary products you want to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your main offer might be gym gear. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that is easy to use even for novices, and comes with an extensive list of tools and features you can use to promote your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout functions, along with tools and analytics to improve user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Vs Getresponse
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Vs Getresponse
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage alternative, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although not as many as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to make beautiful landing pages, Unbounce is your ideal choice for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing plans:
Instapage Vs Getresponse
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a trusted page builder with a ton of landing page templates to use; however, it is not as great as Unbounce or Instapage. That is not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your FB landing page
- Pop-up box attribute captures users’ attention more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much less expensive plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any online company that’s looking for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Vs Getresponse
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. In the end, it’s a great complementary design tool that can help you create effective landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes does not come close to the power of page construction Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and desire an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion goals
You need to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and website insights
- Share your funnel easily with friends, coworkers, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. However, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all the features, tools, and marketing campaigns you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the price is still quite steep
It is true you get loads of features with ClickFunnels for a hefty bargain, but if you’re an online marketer with tons of products, services, and target more than 1 niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. Additionally, it is an email marketing software that delivers automation and autoresponder features that is terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse more powerful than it was. Along with landing pages and email marketing, you may even automate sales funnels, do webinar hosting, and a little bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, that automatically adjusts and optimizes the design if the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM performance where you can add users to a pipeline based on their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page construction. Although GetResponse ranks lower in webpage construction than Instapage, the email advertising features, automated funnels, and CRM functions certainly make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Terrific email marketing automation features
Webinar hosting and CRM functionality aren’t provided by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Getresponse
Similar to GetResponse, ConvertKit is a landing page builder which also provides email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
What exactly makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email advertising over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Vs Getresponse
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely easy to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s biggest advantage.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company more flexible
Terrific customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing offer where it isn’t only cheap but they also provide a free account options with as much landing page templates and unlimited CTA’s as the paid one.
You would be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it’s an all-in-one platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get double the amount of marketing and sales efforts you can do under a single stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve various needs of an online business especially for those seeking to expand their marketing efforts, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller companies
Not all third party services are simple to integrate
Conclusion Instapage Vs Getresponse
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you’re bound to find the ideal platform that serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers are going to want to purchase from you, building a landing page should just serve as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your site. The more streamlined and clean the website is, the greater your odds of completing that sale.