If you have come across landing page builders, then you might have heard about Instapage. The powerhouse platform provides users a streamlined, creative design experience.
Unfortunately, Instapage isn’t for everybody. Maybe the cost is too high. Maybe you don’t like using Instapage. Or maybe you simply want another option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Vs Get Response
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they’re the same. While both carry similar functions, there is a substantial difference between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your client to pass through a series of phases until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is an example of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Should I Use a Landing Page?
If you have to sell one product or service such as a webinar, software program, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a very clear message for your clients.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder can have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Vs Get Response
If you’ve got various complementary products you need to sell alongside your main offer together with any upsells.
Take a physical fitness site for instance. Your primary offer could be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a effective landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of features and tools you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A ton of landing page builder features for layout purposes, together with analytics and tools to improve user experience and conversion prices , including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Instapage Vs Get Response
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a standalone landing page builder; it is not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Vs Get Response
In this section, we’ll talk about 7 Instapage options, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is among the earliest landing page builders launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in price and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to make beautiful landing pages, Unbounce is your ideal alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing plans:
Instapage Vs Get Response
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its cheap offer with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not quite as great as Unbounce or Instapage. That is not to say the quality of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users namely, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your FB landing page
- Pop-up box feature captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is the solution.
LeadPages is a solid landing page builder for any internet company that’s looking for casual page building features, minus any in-depth assortment of tools or features.
Pop-up window modals attribute is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x lower:
Thrive Themes Instapage Vs Get Response
As if building landing pages couldn’t get any more special and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the many tools and add-ons you can put in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your traffic. In the end, it’s a great complementary design tool that can help you create successful landing pages at 5x less the price tag.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature can help you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content names
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes does not come near the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes doesn’t provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and need an additional set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are invaluable elements worth the price
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages using ClickFunnels, you’ll also be wasting a great deal of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Hundreds of Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a nice deal considering all of the features, tools, and marketing efforts you can do in one platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer care is not as great, and chat service is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the price is still quite steep
It’s true you get plenty of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with tons of products, services, and target more than one niche for your company, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. Additionally, it is an email advertising software that offers automation and autoresponder features that is great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows using a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline based on their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from just page construction. Although GetResponse ranks lower in page construction than Instapage, the email marketing features, automated funnels, and CRM functions definitely make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Perfect for those looking to manage e-commerce and sales funnels aspects in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are inexpensive for any online marketer.
ConvertKit Instapage Vs Get Response
Similar to GetResponse, ConvertKit is a landing page builder that also offers email marketing features. ConvertKit provides a strong visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Vs Get Response
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
But, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your organization more flexible
Terrific customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t just cheap but they also offer a free account plan with just as much landing page templates and unlimited CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, additionally, it offers similar features to Instapage except it is an all-in-one platform that can do email marketing, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; nevertheless, with Kartra at the exact same price offer you get twice the amount of advertising and sales efforts you can do under a single stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting alternatives that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve several needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller companies
Not all third party solutions are simple to integrate
Conclusion Instapage Vs Get Response
With 7 Instapage alternatives that counter cost, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you are bound to find the ideal platform that serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers are going to want to purchase from you, building a landing page should just serve as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your site. The more streamlined and clean the website is, the greater your chances of getting that sale.