Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You need better conversion rates for your sales, right?
Landing page builders today are extremely easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like every business site operator, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your audience most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you’ll be convinced to use Instapage for yourself.
Pros and Cons Instapage Videos
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members who can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page construction all the simpler
- Hosting is taken care of
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily integrate various third party services such as Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous advantages for both beginner and advanced users alike.
Yes, they are pricey but Instapage prices high for a lot of reasons. It is an impressive landing page builder that’s truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is exactly what this next section covers.
Instapage vs. WordPress Instapage Videos
You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from just 1 account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page building process using Instapage. The designs itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage Videos
The main advantage of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature apart from its personalization aspect is how effectively you can make a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version needs to be in sync and well-coordinated. If users found out that your site and the mobile version don’t match or at least do not carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to take into account.
Luckily, using the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites such as WordPress. Rather than creating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by storing them in to your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and a few are already pre-set to adjust to a certain layout, block structure, and template design.
You will also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very easy. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the design according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Videos
The collaborative feature is one of many attributes Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as easy as clicking on a specific design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the group or to everyone.
Inviting guests to look at the landing page is also easy, through copying the internal link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting clients to see your landing page for improved security.
To access the comment thread, you may easily locate it in the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts along with your domains and integrations. In every sub-account you can manage the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to customers and stakeholders, regarding any upgrades or direct acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you especially want to track along with any particular dates you wish to go over.
Publishing is made simple in Instapage where you can publish on your own custom domains or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can also give team members account or sub-account accessibility with no login credentials through a CMS token. This makes publishing flexible and flexible when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is one of the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to ensure you’re providing users the best experience possible. This will take some time though, because you’ll have to study the performance and analytics per version on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Videos
- Define conversion goals in the Builder menu and view them in your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your webpage’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Videos
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Videos
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with numerous clients, then yes Instapage is certainly worth the shot.
It’s important to recall that Instapage’s structure and general features are designed more for a group or team, instead of a solo blogger. With that being said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.
Conclusion Instapage Videos
Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of many landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly even for novices thanks to how easy and streamlined their interface, is from their Builder attributes down to their innovative performance features like adding html or CSS code.
If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to attempt Instapage, you won’t be disappointed.