If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the cost is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply want a second option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive capabilities.
What is A Landing Page? Instapage Video
To be clear, a landing page is not a sales funnel builder. A great deal of people still seem to think they’re the same. While both carry similar functions, there is a significant difference between the two.
Although, they both execute a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a series of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused marketing where they focus entirely on welcoming traffic via an advertising link or social networking campaign.
A landing page typically includes:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a client should experience; no upsells or additional promotions
When Can I Use a Landing Page?
When you must sell a single product or service such as a webinar, software program, coaching session, etc.. Since landing pages are product focused, using a landing page streamlines the process to offer a clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a client through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Video
In case you have a variety of complementary products you need to market alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your primary offer might be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a effective landing page builder that is easy to use even for novices, and is accompanied by an extensive list of tools and features you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for bigger online businesses or agencies
A ton of landing page builder features for design purposes, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A number of third party integrations to streamline your site
What Instapage lacks: Instapage Video
Instapage lacks a price-friendly offer and is quite expensive for the casual blogger
Instapage is a standalone landing page builder; it’s not an all-in-one solution if you’re looking to promote or sell various products and services
Instapage Alternatives Instapage Video
In this section, we’ll discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and bears the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but don’t want to pay a steep price to create beautiful landing pages, Unbounce is the ideal alternative for the individual user.
Countless landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it is a reliable page builder with a ton of landing page templates to use; however, it’s not as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that is mostly what everyone else is looking for, there is nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two changes as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ attention more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any internet company that’s searching for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals feature is unique and can genuinely help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Video
As if building landing pages could not get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create successful landing pages at 5x less the cost.
Characteristics of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature can help you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage provides, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional option.
One reason is Thrive Themes doesn’t provide hosting; nonetheless, with WordPress you can expand the editing and design features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own website
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can not go wrong with an offer like this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you are also going to be wasting a lot of what you are paying for.
That is because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationCountless Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of customer stats such as engagement activity and site insights
- Share your funnel easily with friends, colleagues, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a nice bargain considering all the features, tools, and advertising campaigns you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to make multiple web pages
User friendly and easy to use
Intuitive design and interface
Great affiliate program
Customer support isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits offered, the price is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty deal, but if you’re an online marketer with tons of merchandise, services, and target more than 1 niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email marketing software that offers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout when the user is reading it in a mobile device
- Wide options of fonts to use for better layout creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do apart from just page construction. Although GetResponse ranks lower in page construction than Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a good candidate for business owners seeking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM functionality is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Video
Similar to GetResponse, ConvertKit is a landing page builder that also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion rates, and top referrers
ConvertKit vs. Instapage Instapage Video
What I will commend ConvertKit for compared to Instapage is their interface. It’s very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s biggest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your company much more flexible
Terrific customer care
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t only cheap but they also provide a free account options with as much landing page templates and infinite CTA’s as the paid plan.
You’d be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it’s an all around platform that can do email advertising, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at nearly the exact same price offer you get twice the amount of marketing and sales efforts you can do under one stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different phases; client support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel construction creation
Karta vs. Instapage
Karta is an all-in-one platform which could serve several needs of an internet business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better through integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are easy to integrate
Conclusion Instapage Video
With 7 Instapage options that counter cost, features, and the overall magnitude of marketing & sales efforts that a single platform can do, you are bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers will want to buy from you, building a landing page should only serve as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more compact and clean the website is, the higher your chances of completing that sale.