If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform offers users a compact, creative design experience.
Unfortunately, Instapage is not for everybody. Maybe the cost is too high. Maybe you don’t like using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Versus Leadpages Vs Unbounce
To be clear, a landing page is not a sales funnel builder. A lot of people still seem to think they’re the same. While both carry similar functions, there is a significant difference between the two.
Although, they both carry a similar goal: create leads.
Like a real funnel, a funnel builder directs your client to pass through a series of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic via an advertising link or social media campaign.
A landing page typically has:
- 1 Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the last page a client should encounter; no upsells or additional promotions
When Should I Use a Landing Page?
When you must sell one product or service such as a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to offer a clear message for your customers.
A funnel builder is much more complicated and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Can I Use a Funnel Builder? Instapage Versus Leadpages Vs Unbounce
In case you’ve got various complementary products you need to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym equipment. Complementary products or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we know what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and the way it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that is easy to use even for novices, and comes with an extensive list of features and tools you can use to advertise your business online.
What does Instapage offer:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for design functions, together with tools and analytics to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Versus Leadpages Vs Unbounce
Instapage lacks a price-friendly offer and is somewhat expensive for the casual blogger
Instapage is a stand-alone landing page builder; it’s not an all-in-one solution if you’re looking to market or sell different products and services
Instapage Alternatives Instapage Versus Leadpages Vs Unbounce
In this section, we will discuss 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It is worth noting Unbounce is among the earliest landing page builders ever launched, giving the platform many years of experience and user feedback to improve their features and interface.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what allowed Unbounce users to scale huge Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations like MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is a lot more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but do not want to pay a steep price to make beautiful landing pages, Unbounce is your best alternative for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement attribute perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than 1 leadpage at a time
Unbounce’s pricing begins at $79/month as shown in their pricing strategies:
Instapage Versus Leadpages Vs Unbounce
If you find Unbounce to still be a costly deal, there’s LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That’s not to say the quality of LeadPages is bad, but it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version provides full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box feature captures users’ focus more and generates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any internet company that’s looking for casual page building features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can help create more leads; you can place pop-up boxes anywhere in your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall layout is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Versus Leadpages Vs Unbounce
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can put in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be set up to boost your engagement activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce successful landing pages at 5x less the cost.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you reach your conversion goals; display pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you create more effective content titles
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an exceptional choice.
1 reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and desire an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion objectives
You have to host your own site
Lacks in-depth feature range
Can not be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages using ClickFunnels, you are also going to be wasting a great deal of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s now a top vote among users and reviews. If you thought Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is among the best and easiest to use for web page creationCountless Page Elements to use, add, and improve site design and experience
- Converting web pages into mobile friendly formats
- Actionetics feature enables you to keep track of visitor stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep cost, it provides a nice bargain considering all of the features, tools, and marketing campaigns you can do in one platform.
A good deal of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support is not as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide variety of features and benefits provided, the cost is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty bargain, but if you’re an online marketer with tons of products, services, and target more than one niche for your business, ClickFunnels is a great alternative.
GetResponse isn’t only a landing page builder. It’s also an email marketing software that delivers automation and autoresponder features that is great for building your email list.
You also have access to statistics for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you can also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive designs for email newsletters, which automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for greater layout creation
- CRM performance where you can add users to a pipeline according to their activity
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page construction. Although GetResponse ranks lower in page construction than Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse exceptionally unique in this area
Drag and drop editor need improvement
CRM performance is still in its infant stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Versus Leadpages Vs Unbounce
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email advertising over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Versus Leadpages Vs Unbounce
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest advantage.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Great customer support
You don’t get charged an extra fee if you have duplicate subscribers
Visual automation contractor is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing isn’t as great
ConvertKit is generous with their pricing deal in which it isn’t only cheap but they also offer a free account options with just as much landing page templates and infinite CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it’s an all-in-one platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and a lot more.
We already know Instapage is quite price-y; however, with Kartra at nearly the exact same price offer you get double the amount of marketing and sales efforts you can do under one stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to look for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all around platform which can serve various needs of an online business especially for those seeking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are fantastic
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are expensive for casual bloggers and smaller businesses
Not all third party services are easy to integrate
Conclusion Instapage Versus Leadpages Vs Unbounce
With 7 Instapage options that counter price, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the right platform that serves your needs best.
Be clear with what you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your organization and what your customers will want to buy from you, building a landing page should just function as the connection between your client and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while navigating your website. The more streamlined and clean the site is, the greater your odds of completing that sale.