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Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your own sales, right?

Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a go.

Instapage provides a broad range of analytics and optimization features. Like every business site operator, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your audience most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.

Pros and Cons Instapage Upload Image

Pros

  • Over 200 landing page templates to use
  • Conversion Objectives and analytics are built-in features
  • Fantastic for working with team members or groups
  • Solid A/B testing and simple to use
  • Chat support is extremely helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features namely A/B testing
  • Pricey

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Benefits of Using Instapage

  1. Collaborate with multiple users and team members that can also edit on the landing page simultaneously
  2. Perfect for beginners
  3. Publishing options make creating landing page building all the simpler
  4. Hosting is taken care of
  5. Analytics and tools help monitor user experience on your site and improve it over time
  6. Easily incorporate various third party services such as Google Adwords
  7. Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous benefits for both novice and advanced users alike.

Yes, they are expensive but Instapage costs high for a lot of reasons. It’s an impressive landing page builder that’s truly powerful in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you’re wondering midway through this article why not use WordPress instead of Instapage, that’s what the next section covers.

Instapage vs. WordPress Instapage Upload Image

You might be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The page builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:

  1. Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to manage multiple landing pages from only 1 account.
  3. Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.

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Key Features

This is the section you have been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.

Templates

Instapage provides a broad assortment of templates to select from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the easy page construction process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various components you add in the page.

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Instablocks Instapage Upload Image

The main advantage of using Instablocks is being able to re-use landing pages you have created previously. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You may either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can create a landing page under a short amount of time as well.

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AMP Page Feature

What this does is it makes it possible to create lightning-fast mobile-responsive pages.

Every website that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the same content or information, they may have second thoughts. What’s more, users spend more time on their mobile devices than they do on their computers. It is for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential aspects to consider.

Luckily, using the AMP page attribute on Instapage, this is easy to do and lightning fast.

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The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than generating an AMP page from scratch, you can even use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are pre-set to follow a particular layout, block construction, and template design.

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You’ll also have access to an image management system and a plethora of design add-ons to use. Using the toolbar and selecting in the widgets menu is also extremely straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.

Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and secured, whether it is in a desktop or mobile layout.

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Integrated Collaborative Feature Instapage Upload Image

The collaborative feature is one of the many attributes Instapage offers that stands out among many landing page builders. It is possible to comment in real time. It’s as simple as clicking on a specific design element and leaving comments for members.

You can notify members when they’re mentioned in a comment via email or respond in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.

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Inviting guests to view the landing page is also easy, through copying the inner link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting clients to view your landing page for improved security.

To access the comment thread, you may readily locate it at the left portion of your display with a message icon.

Agency & Client Management

From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your favorite Content Management System.

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The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.

Lastly, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you especially wish to track along with any particular dates you want to go over.

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Publishing Options

Publishing is made easy in Instapage where you can publish on your own custom domains or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.

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You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to handling tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature lets you monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is one of the best tools to use to create a more effective landing page.

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A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to produce the highest converting landing page for your customers, using A/B testing helps you test different strategies and approaches to make sure you’re providing users the best experience possible. This will take some time however, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.

In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.

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Aside from these features you can also: Instapage Upload Image

  1. Define conversion goals from the Builder menu and see them in your analytics dashboard
  2. You can look at all your leads from the analytics dashboard
  3. View your webpage’s conversion rate
  4. You can adjust the traffic split for different versions you set on your A/B test
  5. Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates

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Other third-party services you can integrate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Instapage Upload Image

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.

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Pricing Instapage Upload Image

Just how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes adequate resources you need for your business.

Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worthwhile? For someone with just a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you’re a moderate to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to deal with various customers, then yes Instapage is definitely worth the shot.

It’s important to recall that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get does not leave you short-changed either.

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Conclusion Instapage Upload Image

Instapage is among the most powerful landing page builders to date. It is definitely a standout machine among several landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for novices thanks to how simple and streamlined their dashboard, is from their Builder attributes down to their advanced performance features like adding html or CSS code.

If you do not need a landing page builder as innovative as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.

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