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Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You want better conversion rates for your sales, right?

Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.

Instapage provides a broad selection of optimization and analytics features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I will share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage for yourself.

Pros and Cons Instapage Transparent Image Black Background

Pros

  • Over 200 landing page templates to use
  • Conversion goals and analytics are built-in capabilities
  • Perfect for collaborating with team members or groups
  • Solid A/B testing and simple to use
  • Chat support is very helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features specifically A/B testing
  • Pricey

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Benefits of Using Instapage

  1. Collaborate with multiple users and team members that can also edit on the landing page at the same time
  2. Perfect for beginners
  3. Publishing options make landing page building all the more easy
  4. Hosting is taken care of
  5. Analytics and tools help monitor user experience on your site and enhance it over time
  6. Easily integrate various third party services like Google Adwords
  7. Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous advantages for both beginner and advanced users alike.

Yes, they are pricey but Instapage costs high for many reasons. It is an impressive landing page builder that’s truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.

But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that’s exactly what this next section covers.

Instapage vs. WordPress Instapage Transparent Image Black Background

You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:

  1. Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can manage multiple landing pages from only 1 account.
  3. Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.

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Key Features

This is the section you have all been waiting for. This is where we have an in-depth investigation of the gears behind Instapage, what their features are, and what they can do for your business.

Templates

Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one reason that result in the easy page building process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add in the page.

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Instablocks Instapage Transparent Image Black Background

The main advantage of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run too. What I love about the Instablocks feature aside from its personalization aspect is how efficiently it is possible to make a landing page under a short amount of time as well.

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AMP Page Feature

What this does is it helps you create lightning-fast mobile-responsive pages.

Every website that also offers a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the same content or information, they might have second thoughts. What’s more, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that using a mobile-responsive version and a user-friendly interface are highly essential aspects to take into account.

Fortunately, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.

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The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you may even use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike many page builders, there are limitations in their drag and drop builder functions and some are pre-set to adjust to a particular layout, block structure, and template design.

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You will also have access to an image management program and a plethora of design add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page components.

Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity along with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.

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Integrated Collaborative Feature Instapage Transparent Image Black Background

The collaborative feature is just one of many attributes Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.

You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded conversations on different visibility levels either to the group or to everyone.

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Inviting guests to view the landing page is also simple, through copying the internal link of your page builder to encourage customers. Lastly, you can create password-protected landing pages when inviting customers to see your landing page for improved security.

To get the comment thread, you can readily locate it in the left part of your screen with a message icon.

Agency & Client Management

In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.

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The branded email notification feature allows you to send branded email messages to clients and stakeholders, regarding any updates or direct acquisitions with your own unique design and layout to boost professionalism and foster stronger relationships.

Lastly, the audit log feature lets you monitor user activity, changes, and any history by filtering the sub-account you specifically wish to track along with any particular dates that you want to go over.

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Publishing Options

Publishing is made easy in Instapage in which you can publish on your own custom domains or through built-in site extensions of the website such as WordPress, Drupal, and Facebook.

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You can also give team members account or sub-account access with no login credentials through a CMS token. This makes publishing flexible and versatile when it comes to handling tons of published pages.

Heat Maps and A/B Testing

The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to produce a more effective landing page.

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A/B testing aids you to ensure you’re making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your customers, using A/B testing can help you test various strategies and approaches to make sure you’re giving users the best experience possible. This may take some time though, because you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will be dependent on the parameters that you set which you can certainly do as well.

In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.

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Apart from these features you can also: Instapage Transparent Image Black Background

  1. Define conversion goals from the Builder menu and see them in your analytics dashboard
  2. You can look at all your prospects from the analytics dashboard
  3. View your webpage’s conversion rate
  4. You can adjust the visitors split for different versions you set on your A/B test
  5. Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates

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Other third-party services you can incorporate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Instapage Transparent Image Black Background

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Impact
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.

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Pricing Instapage Transparent Image Black Background

So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient tools you need for your business.

Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worth it? For someone with just a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different ads, promotions, events to connect with various customers, then yes Instapage is definitely worth the shot.

It’s important to recall that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.

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Conclusion Instapage Transparent Image Black Background

Instapage is one of the most effective landing page builders to date. It’s definitely a standout machine out of several landing page builders. Even though the features may seem overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and streamlined their interface, is from their Builder features down to their advanced functionality features like adding html or CSS code.

If you do not want a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.

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