Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your sales, right?
Landing page builders nowadays are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a try.
Instapage provides a broad selection of analytics and optimization features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the characteristics that enable you to understand your market most and boost your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Track What Leads Came Form What Campaign
- Over 200 landing page templates to use
- Conversion goals and analytics are built-in features
- Perfect for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features specifically A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and staff members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make landing page construction all the simpler
- Hosting is cared for
- Analytics and tools help monitor user experience on your site and improve it over time
- Easily incorporate various third party services such as Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both beginner and advanced users alike.
Yes, they are pricey but Instapage costs high for a lot of reasons. It is a high-powered landing page builder that’s truly powerful in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you’re wondering midway through this article why not use WordPress rather than Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Track What Leads Came Form What Campaign
You may be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is really powerful and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features that are extremely useful when collaborating as a team or in an agency and you can manage multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their attributes are, and what they can do for your company.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that result in the simple page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various components you add in the page.
Instablocks Instapage Track What Leads Came Form What Campaign
The main advantage of using Instablocks is having the ability to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use in the future. Moreover, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the long run also. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to create a landing page under a short amount of time as well.
AMP Page Feature
What this does is it helps you create lightning-fast mobile-responsive pages.
Every website that also offers a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential factors to consider.
Fortunately, using the AMP page attribute on Instapage, this is easy to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Instead of generating an AMP page from scratch, you may even use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the document after you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike most page builders, there are constraints in their drag and drop builder functions and a few are pre-set to follow a certain design, block construction, and template design.
You’ll also have access to an image management program and a plethora of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding an image, video, desktop design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and group the design according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile layout.
Integrated Collaborative Feature Instapage Track What Leads Came Form What Campaign
The collaborative feature is just one of the many attributes Instapage offers that stands out among several landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
It is possible to notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the group or to everyone.
Inviting guests to view the landing page is also easy, through copying the internal link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting customers to view your landing page for improved security.
To access the comment thread, you can easily locate it at the left portion of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts along with your domains and integrations. In each sub-account you can deal with the publishing of domains and pages on your favorite Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any upgrades or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Lastly, the audit log feature lets you monitor user activity, changes, and any history by filtering the sub-account you especially want to track along with any particular dates you wish to go over.
Publishing is made easy in Instapage where you can publish in your own custom domain names or via built-in site extensions of the website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map feature is among the best tools to use to create a more effective landing page.
A/B testing aids you to ensure you are making the best page possible by comparing different versions of the page to one another. If you’re trying to create the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to ensure you’re giving users the best experience you can. This will take some time though, since you’ll have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Track What Leads Came Form What Campaign
- Define conversion goals from the Builder menu and view them on your analytics dashboard
- You can look at all your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the visitors split for different versions you set on your A/B test
- Integrate with electronic advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can integrate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Track What Leads Came Form What Campaign
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Impact
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Track What Leads Came Form What Campaign
Just how much does Instapage cost? It’s a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but includes sufficient tools you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various clients, then yes Instapage is definitely worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a group or team, rather than a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed .
Conclusion Instapage Track What Leads Came Form What Campaign
Instapage is one of the most powerful landing page builders to date. It’s definitely a standout machine among many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how simple and compact their dashboard, is from their Builder features down to their advanced performance features such as adding html or CSS code.
If you don’t want a landing page builder as innovative as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to try Instapage, you won’t be disappointed.