If you have come across landing page builders, then you may have heard about Instapage. The powerhouse platform provides users a compact, creative design experience.
Unfortunately, Instapage is not for everybody. Maybe the cost is too high. Perhaps you don’t enjoy using Instapage. Or maybe you simply want a second option for comparison. Whatever the situation, there are many Instapage alternatives with lower price offers and intensive capabilities.
What’s a Landing Page? Instapage Support
To be clear, a landing page is not a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there is a substantial distinction between the two.
Although, they both execute a similar goal: create leads.
Like an actual funnel, a funnel builder directs your customer to pass through a set of stages until he/she makes the final sale.
A landing page on the other hand, looks like this:
A landing page is a good example of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically includes:
- One Call to Action (CTA)
- One webpage
- Used to get information from a customer or client e.g. contact information, or marketing info to use for future references
- Used to promote a sale or
- Is the final page a client should encounter; no upsells or additional promotions
When Can I Use a Landing Page?
If you must sell a single product or service like a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different function
- Can collect customer info or contact details
- Can promote upsells or complementary products
- Directs or funnels a customer through different sale opportunities
A funnel builder may have a landing page also, but uses different webpages to keep the customer interested, engaged, and hopefully purchase whatever the website offers.
When Can I Use a Funnel Builder? Instapage Support
If you’ve got a variety of complementary products you want to market alongside your main offer together with any upsells.
Take a physical fitness site as an example. Your primary offer could be gym equipment. Complementary goods or services include instructor videos, 1-on-1 training, appointment, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let us head on over to a short overview of what Instapage is and how it works.
Instapage: A Brief Overview
Instapage is a powerful landing page builder that’s easy to use even for beginners, and is accompanied by an extensive list of tools and features you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for larger online businesses or agencies
A whole lot of landing page builder features for layout purposes, together with tools and analytics to enhance user experience and conversion prices , including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Support
Instapage lacks a price-friendly offer and is somewhat pricey for the casual blogger
Instapage is a standalone landing page builder; it’s not an all-in-one solution if you are looking to promote or sell various products and services
Instapage Alternatives Instapage Support
In this section, we will talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some might say Unbounce is the best Instapage choice, and for good reason. It’s worth noting Unbounce is among the first landing page builders launched, giving the platform several years of experience and user feedback to improve their features and interface.
Unbounce has similar features to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement feature is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Features of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up production
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage offers but don’t want to pay a steep price to make beautiful landing pages, Unbounce is the best choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s mobile formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as shown in their pricing strategies:
If you find Unbounce to still be a costly deal, there is LeadPages.
What stands out with LeadPages is its inexpensive deal with access to unlimited traffic and leads even on its lowest-priced plan.
Yes, it’s a trusted page builder with a ton of landing page templates to use; however, it’s not quite as great as Unbounce or Instapage. That is not to say the standard of LeadPages is bad, but it is just fair.
Another feature that stands out is having two landing page editors. One for novices and yet another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except that.
Features of LeadPages:
- Two landing page editors – customization for both changes as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily produce ads on your Facebook landing page
- Pop-up box attribute captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a solid landing page builder for any internet company that’s searching for casual page construction features, minus any in-depth assortment of features or tools.
Pop-up window modals attribute is unique and can genuinely help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Support
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your website to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your visitors. Ultimately, it’s a great complementary design tool that can help you produce effective landing pages in 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your website
- Email opt-in plugin feature helps you reach your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in forms, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content names
- Quiz builder feature where you can create customized quizzes and improve engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come near the power of page building Instapage gives, but for WordPress users or digital marketers who already have a WordPress site, Thrive Themes is an excellent option.
One reason is Thrive Themes does not provide hosting; nonetheless, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really must stick to a tight budget and need an extra set of tools to help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide excellent value for money
Themes + plugins combined are valuable elements worth the cost
Proven lead capture and conversion goals
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer like this:
ClickFunnels is not anywhere near the same budget range, but makes one hell of an alternative. With ClickFunnels, you can build landing pages, but if you stick to just building landing pages with ClickFunnels, you are also going to be wasting a lot of what you’re paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was pricey, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page creationCountless Page Elements to use, add, and enhance site design and experience
- Converting web pages into device friendly formats
- Actionetics feature lets you keep track of customer stats like engagement activity and website insights
- Share your funnel easily with friends, coworkers, and clients
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is indeed powerful in its own right as a landing page builder, ClickFunnels is successful as both a sales funnel & landing page builder. But, Instapage provides quicker landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is an all-in-one platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it gives a decent deal considering all of the features, tools, and advertising efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer support isn’t as great, and chat support is limited
Cheapest plan limits web page creation and visitors
Even with a wide array of features and benefits provided, the price is still quite steep
It is true you get loads of features with ClickFunnels to get a hefty bargain, but if you are an online marketer with a lot of merchandise, services, and target more than one niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. Additionally, it is an email advertising software that offers automation and autoresponder features that’s terrific for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Along with landing pages and email marketing, you may also automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, which automatically adjusts and optimizes the design when the user is reading it in a mobile device
- Wide options of fonts to use for better design creation
- CRM performance where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing campaigns you can do apart from only page construction. Although GetResponse ranks lower in webpage construction than Instapage, the email advertising features, automatic funnels, and CRM functions definitely make GetResponse a perfect candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels features in 1 platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM performance aren’t offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this point
GetResponse’s price plans, particularly their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Support
Similar to GetResponse, ConvertKit is a landing page builder which also provides email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are just limited to three: text, classic, and modern. This goes for their landing pages as well, with just 30 templates to select from.
What exactly makes ConvertKit stand out? Their ease of use and versatile email marketing solution. Yes, landing page construction is also not too bad, but using ConvertKit can also be prioritizing email marketing over page building.
Features of ConvertKit:
- Visual automation contractor is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Support
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely simple to use compared to most landing page builders.
However, ConvertKit is a more advanced sort of email marketing software than it is a landing page builder. It’s perfect for vloggers, content creators, and bloggers or even course creation due to price and versatility purposes.
So yes, do consider ConvertKit to get a page builder but just like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical loopholes or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based rather than list-based making your organization much more flexible
Terrific customer care
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly updating and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t just cheap but they also provide a free account options with as much landing page templates and infinite CTA’s as the paid one.
You’d be surprised with Kartra. Like Unbounce, additionally, it provides similar features to Instapage except it’s an all-in-one platform that can do email advertising, funnel construction, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; nevertheless, with Kartra at nearly the exact same price offer you get double the amount of marketing and sales efforts you can do under a single stage.
Aside from just building landing pages, you may also build sales funnels, do webinar and movie hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to market all kinds of digital products
- Calendar feature lets you manage appointments with clients and customers easily
- Email automation features, along with easy funnel building creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve various needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and instructional videos
Helpdesk and monitoring system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for digital products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage Support
With 7 Instapage options that counter cost, features, and the overall magnitude of marketing & sales efforts that one platform can do, you are bound to find the ideal platform which serves your needs best.
Be clear with everything you’re looking for, what your internet business needs to grow, and what you’re selling. When you have a clear identity of your business and what your customers will want to purchase from you, building a landing page should just serve as the bridge between your client and the sale.
Just remember interface design goes a long way in keeping your clients engaged and entertained while browsing your website. The more streamlined and clean the site is, the higher your odds of completing that sale.