Building optimized and beautiful landing pages is a tough feat. That is, without a successful landing page-builder. You want better conversion rates for your own sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of optimization and analytics features. Like any business site operator, landing pages are essential to converting sales and generating leads. That means the features that help you understand your audience most and boost your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you weren’t thinking of expanding, growing, or earning more profit?
In this review, I’ll share with you what makes Instapage a fantastic page builder and perhaps, you are going to be convinced to use Instapage on your own.
Pros and Cons Instapage Ssl
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in capabilities
- Fantastic for working with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support attribute allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Utilizing Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Perfect for beginners
- Publishing options make creating landing page construction all the more easy
- Hosting is taken care of
- Analytics and tools help track user experience on your site and enhance it over time
- Easily incorporate various third party services like Google Adwords
- Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are pricey but Instapage costs high for a lot of reasons. It is a high-powered landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can help you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is exactly what the next section covers.
Instapage vs. WordPress Instapage Ssl
You might be thinking or have heard from your colleagues: Instapage’s features are like the page builder, Thrive Architect. And you are right. The page builder WordPress offers is indeed powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:
- Instapage offers more features than any other page builder. Against WordPress, Instapage provides hosting for your website and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and a lot more.
- Instapage offers collaborative features which are extremely useful when collaborating as a team or in an agency and you’ll be able to handle multiple landing pages from only one account.
- Instapage is a sole-driven landing page builder unlike WordPress. This also includes more templates and widget elements on Instapage’s side.
This is the section you’ve been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.
Instapage provides a broad range of templates to select from which are highly converting and amazing in both design and layout. This is just one reason that contribute to the simple page construction process using Instapage. The designs itself are elegant, crisp, and make a minimalist vibe which presents a clear definition and outline of what you’re selling along with the headlines, CTA, and various elements you add in the page.
Instablocks Instapage Ssl
The main advantage of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. Moreover, you can save the landing page you built as a global block to upgrade multiple landing pages you intend to create in the future too. What I love about the Instablocks feature apart from its personalization aspect is how efficiently you can create a landing page under a short amount of time also.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also offers a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least do not carry the identical content or information, they may have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It is for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential aspects to take into account.
Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and it is easy to publish them through sites like WordPress. Rather than creating an AMP page from scratch, you may also use pre-existing landing pages you built and convert them easily into AMP pages by saving them in to your Instablocks folder and then opening the file once you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and a few are pre-set to follow a certain design, block structure, and template design.
You will also have access to an image management system and a host of design add-ons to use. Using the toolbar and selecting from the widgets menu is also very straightforward. Widgets include adding a picture, video, background design, buttons, and various page elements.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and secured, whether it’s in a desktop or mobile design.
Integrated Collaborative Feature Instapage Ssl
The collaborative feature is just one of the many features Instapage offers that stands out among several landing page builders. It is possible to comment in real time. It’s as simple as clicking on a particular design element and leaving comments for members.
You can notify members when they are mentioned in a comment via email or reply in real time. You can also set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also easy, through copying the inner link of your page builder to encourage clients. Finally, you can create password-protected landing pages when inviting clients to see your landing page for better security.
To get the comment thread, you can readily locate it in the left part of your display with a message icon.
Agency & Client Management
From the dashboard, you can extend your collaborative features by handling all pages and sub-accounts together with your domains and integrations. In every sub-account you can manage the publishing of domains and pages on your preferred Content Management System.
The branded email notification feature allows you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.
Finally, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you specifically wish to track together with any specific dates you wish to go over.
Publishing is made simple in Instapage in which you can publish in your own custom domain names or via built-in site extensions of this website such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account accessibility without any login credentials through a CMS token. This makes publishing flexible and versatile when it comes to managing tons of pages that are published.
Heat Maps and A/B Testing
The heat map feature allows you to monitor user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re trying to produce the highest converting landing page for your visitors, using A/B testing helps you test various strategies and approaches to make sure you’re providing users the best experience you can. This may take some time however, because you will have to study the operation and analytics per variant on the analytics dashboard. Each version will be dependent on the parameters that you set which you can easily do as well.
On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.
Aside from these features you can also: Instapage Ssl
- Define conversion goals in the Builder menu and see them on your analytics dashboard
- You can look at all of your prospects from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion numbers
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Ssl
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.
Pricing Instapage Ssl
So how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your business.
Landing page experiences, unique traffic, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you’re up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worth it? For someone with only a couple of landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you’re a medium to large sized agency with marketing teams, advertising teams, and run a lot of different ads, promotions, events to connect with numerous customers, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get does not leave you short-changed .
Conclusion Instapage Ssl
Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly for beginners thanks to how easy and compact their dashboard, is from their Builder attributes down to their innovative performance features like adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.