Instapage Series a

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Building optimized and beautiful landing pages is a tough feat. That is, without an effective landing page-builder. You need better conversion rates for your own sales, right?

Landing page builders today are extremely easy to use. You would not even need basic coding skills to make an effective landing page. So why stop yourself from signing up for at least one page builder software and instead, give it a try.

Instapage provides a broad selection of optimization and analytics features. Like any business site operator, landing pages are crucial to converting sales and generating leads. That means the features that enable you to understand your audience most and improve your conversion are the real diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?

In this review, I’ll share with you what makes Instapage a fantastic page builder and possibly, you are going to be convinced to use Instapage on your own.

Pros and Cons Instapage Series a

Pros

  • Over 200 landing page templates to use
  • Conversion Objectives and analytics are built-in features
  • Perfect for working with team members or groups
  • Solid A/B testing and simple to use
  • Chat support is very helpful and responsive
  • Mobile support feature allows you to edit a mobile version of your page
  • Highly flexible drag and drop builder that allows you to freely edit components anywhere on the page

Cons

  • Limited widgets selection
  • Cheapest plan is limited to features specifically A/B testing
  • Pricey

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Benefits of Using Instapage

  1. Collaborate with multiple users and staff members that can also edit on the landing page at the same time
  2. Fantastic for beginners
  3. Publishing options make landing page construction all the simpler
  4. Hosting is taken care of
  5. Analytics and tools help track user experience on your site and improve it over time
  6. Easily incorporate various third party services such as Google Adwords
  7. Instablocks feature allows you to speed up the development process of creating multiple landing pages without using a pre-built template

Instapage offers numerous advantages for both novice and advanced users alike.

Yes, they are expensive but Instapage costs high for a lot of reasons. It’s a high-powered landing page builder that’s truly effective in building and growing your sales.

Stay tuned as we dive deeper into how Instapage can help you in converting more sales.

But first, if you were wondering midway through this article why not use WordPress instead of Instapage, that is exactly what this next section covers.

Instapage vs. WordPress Instapage Series a

You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you’re right. The page builder WordPress offers is really powerful and also reliable. But here are 3 reasons I encourage using Instapage over WordPress:

  1. Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
  2. Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you can manage multiple landing pages from only 1 account.
  3. Instapage is a sole-driven landing page builder . This also includes more templates and widget elements on Instapage’s side.

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Key Features

This is the section you have all been waiting for. This is where we take an in-depth look of the gears behind Instapage, what their features are, and what they can do for your business.

Templates

Instapage provides a broad assortment of templates to choose from which are highly converting and amazing in both design and layout. This is just one reason that result in the easy page building process using Instapage. The layouts itself are elegant, crisp, and make a minimalist vibe that presents a clear definition and outline of what you’re selling together with the headlines, CTA, and various elements you add into the page.

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Instablocks Instapage Series a

The main benefit of using Instablocks is having the ability to re-use landing pages you have created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either choose from the Instablock templates or create your own and save it as your own to use later on. In addition, you can save the landing page you built as a global block to upgrade multiple landing pages you plan to create in the future also. What I love about the Instablocks feature apart from its personalization aspect is how effectively it is possible to make a landing page under a brief amount of time also.

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AMP Page Feature

What this does is it makes it possible to create lightning-fast mobile-responsive pages.

Every website that also provides a mobile version needs to be in sync and well-coordinated. If users found out that your website and the mobile version don’t match or at least don’t carry the same content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their own computers. It’s for that reason alone that having a mobile-responsive version and a user friendly interface are highly essential factors to take into account.

Luckily, using the AMP page attribute on Instapage, this isn’t hard to do and lightning fast.

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The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you can also use pre-existing landing pages you assembled and convert them easily into AMP pages by saving them into your Instablocks folder and then opening the file after you start creating your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.

Editing: Drag & Drop Builder

A highlight of Instapage’s attributes is their drag and drop function. You can virtually position your widgets and site elements anywhere on the screen. Unlike most page builders, there are limitations in their drag and drop builder functions and some are already pre-set to adjust to a certain design, block structure, and template design.

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You’ll also have access to an image management system and a host of layout add-ons to use. Using the toolbar and selecting from the widgets menu is also extremely easy. Widgets include adding a picture, video, desktop design, buttons, and various page components.

Every landing page you create is automatically mobile-responsive as well. You can check the mobile version and make any changes easily by clicking on the mobile tab directly beside desktop.

Once there, you can align and set the layout according to how you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all of the page elements grouped together and locked, whether it’s in a desktop or mobile layout.

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Integrated Collaborative Feature Instapage Series a

The collaborative feature is just one of many features Instapage provides that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.

You can notify members when they are mentioned in a comment via email or reply in real time. You can even set the visibility of threaded conversations on different visibility levels either to the team or to everyone.

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Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to encourage clients. Lastly, you can create password-protected landing pages when inviting customers to view your landing page for better security.

To access the comment thread, you can readily locate it at the left portion of your display with a message icon.

Agency & Client Management

From the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.

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The branded email notification feature permits you to send messages that are branded to clients and stakeholders, regarding any updates or lead acquisitions with your own unique design and layout to improve professionalism and foster stronger relationships.

Finally, the audit log feature lets you track user activity, changes, and any history by filtering the sub-account you specifically want to track along with any specific dates that you wish to go over.

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Publishing Options

Publishing is made simple in Instapage where you can publish on your own custom domains or through built-in site extensions of this website such as WordPress, Drupal, and Facebook.

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You can also give team members account or sub-account accessibility with no login credentials via a CMS token. This makes publishing flexible and flexible when it comes to managing tons of pages that are published.

Heat Maps and A/B Testing

The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this may genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to produce a more successful landing page.

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A/B testing aids you to ensure you’re making the best page possible by comparing different versions of this page to one another. If you’re looking to create the highest converting landing page for your customers, using A/B testing helps you test various strategies and approaches to ensure you’re providing users the best experience possible. This may take some time though, since you will have to study the operation and analytics per variant on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.

On your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and see data on both your desktop and mobile versions.

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Aside from these features you can also: Instapage Series a

  1. Define conversion goals from the Builder menu and see them in your analytics dashboard
  2. You can look at all your prospects from the analytics dashboard
  3. View your webpage’s conversion rate
  4. You can adjust the traffic split for different versions you set on your A/B test
  5. Integrate with electronic advertising platforms such as Facebook Pixel, Google Ads, and Google Tag Manager to boost your conversion rates

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Other third-party services you can integrate with Instapage:

Analytics

  • Kissmetrics
  • Mixpanel
  • Heap

Advertising

  • LinkedIn Ads
  • RollWorks
  • BrightRoll
  • Twitter Ads
  • Microsoft Ads
  • AdRoll
  • Perfect Audience
  • Taboola
  • MarinOne

Call Tracking

  • CallRail
  • DialogTech
  • Matelso
  • Retreaver
  • TrackDrive

CRM

  • Infusionsoft
  • Zoho
  • Salesforce
  • ActiveCampaign

E-commerce

  • Paypal
  • Shopify
  • Venmo
  • Kenshoo
  • Stripe
  • Outgrow

Email Marketing Instapage Series a

  • Mail Chimp
  • GetResponse
  • Mad Mimi
  • Campaign Monitor
  • AWeber
  • ConvertKit
  • Constant Contact
  • E-goi

Marketing Automation

  • HubSpot
  • Infusionsoft
  • ConvertKit
  • Pardot
  • ActiveCampaign
  • Autopilot
  • Marketo
  • Critical Effects
  • Capture

Live Chat

  • Intercom
  • LiveChat
  • Olark
  • Zendesk
  • Cliengo
  • Apex Chat

Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb tech, Fomo, and Google fonts.

So there you have it. The features Instapage provides along with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for companies all around.

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Pricing Instapage Series a

Just how much does Instapage cost? It is a steep price, to be blunt. The program starts at $149 and has limited features compared to the higher, customized plan but includes sufficient resources you need for your company.

Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even in the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.

So overall, is it worthwhile? For someone with just a few landing pages and a casual blogger or website owner at best, Instapage is too heavy on your part. But if you are a moderate to large sized service with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various customers, then yes Instapage is certainly worth the shot.

It’s important to remember that Instapage’s structure and general features are designed more for a team or group, instead of a solo blogger. With that said, Instapage might not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.

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Conclusion Instapage Series a

Instapage is among the most powerful landing page builders to date. It’s definitely a standout machine out of several landing page builders. Although the features may seem overwhelming at first, Instapage suits perfectly for novices thanks to how easy and streamlined their dashboard, is from their Builder attributes down to their advanced performance features such as adding html or CSS code.

If you don’t want a landing page builder as powerful as Instapage, there are always cheaper alternatives you can choose, such as Leadpages. Be that as it may, Instapage is one of the best landing page builders out there that helps you create optimized and high-converting landing pages. I can guarantee if you choose to attempt Instapage, you won’t be disappointed.

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