Building optimized and beautiful landing pages is a challenging feat. That is, without an effective landing page-builder. You need better conversion rates for your sales, right?
Landing page builders today are quite easy to use. You wouldn’t even need basic coding skills to create an effective landing page. So why stop yourself from registering for at least one page builder software and instead, give it a go.
Instapage provides a broad range of analytics and optimization features. Like any business site owner, landing pages are essential to converting sales and generating leads. That means the features that enable you to understand your market most and improve your conversion are the diamonds here. Why else wouldn’t you use a landing page builder if you were not thinking of expanding, growing, or earning more profit?
In this review, I will share with you what makes Instapage a fantastic page builder and perhaps, you’ll be convinced to use Instapage on your own.
Pros and Cons Instapage Product Demo
- More than 200 landing page templates to use
- Conversion Objectives and analytics are built-in features
- Perfect for collaborating with team members or groups
- Solid A/B testing and easy to use
- Chat support is extremely helpful and responsive
- Mobile support feature allows you to edit a mobile version of your page
- Highly flexible drag and drop builder that allows you to freely edit elements anywhere on the page
- Limited widgets selection
- Cheapest plan is limited to features namely A/B testing
Benefits of Using Instapage
- Collaborate with multiple users and team members that can also edit on the landing page at the same time
- Fantastic for beginners
- Publishing options make landing page building all the simpler
- Hosting is cared for
- Analytics and tools help track user experience on your site and improve it over time
- Easily integrate various third party services like Google Adwords
- Instablocks attribute allows you to speed up the development process of creating multiple landing pages without using a pre-built template
Instapage offers numerous benefits for both novice and advanced users alike.
Yes, they are expensive but Instapage costs high for a lot of reasons. It’s a high-powered landing page builder that is truly effective in building and growing your sales.
Stay tuned as we dive deeper into how Instapage can benefit you in converting more sales.
But first, if you were wondering midway through this article why not use WordPress rather than Instapage, that is what the next section covers.
Instapage vs. WordPress Instapage Product Demo
You may be thinking or have heard from your colleagues: Instapage’s features are similar to the page builder, Thrive Architect. And you are right. The webpage builder WordPress offers is indeed capable and also reliable. But here are three reasons I encourage using Instapage over WordPress:
- Instapage provides more features than any other page builder. Against WordPress, Instapage provides hosting for your site and even your digitally stored accounts, analytics, A/B testing, Instablocks, heatmaps, and far more.
- Instapage offers collaborative features which are extremely useful when working as a team or in an agency and you’ll be able to manage multiple landing pages from just one account.
- Instapage is a sole-driven landing page builder . This also includes more templates and widget components on Instapage’s side.
This is the section you’ve all been waiting for. This is where we have an in-depth look of the gears behind Instapage, what their features are, and what they can do for your company.
Instapage provides a broad assortment of templates to choose from that are highly converting and amazing in both design and layout. This is just one of the reasons that result in the simple page construction process using Instapage. The layouts itself are elegant, crisp, and create a minimalist vibe which presents a clear definition and outline of what you are selling along with the headlines, CTA, and various components you add into the page.
Instablocks Instapage Product Demo
The principal advantage of using Instablocks is being able to re-use landing pages you’ve created in the past. This is a timesaving feature that saves you time and effort and helps you work efficiently when creating landing pages. You can either select from the Instablock templates or create your own and save it as your own to use in the future. In addition, you can save the landing page you built as a global block to update multiple landing pages you plan to create in the future also. What I love about the Instablocks feature aside from its personalization aspect is how efficiently you can create a landing page under a brief amount of time as well.
AMP Page Feature
What this does is it makes it possible to create lightning-fast mobile-responsive pages.
Every site that also provides a mobile version has to be in sync and well-coordinated. If users found out that your website and the mobile version do not match or at least do not carry the identical content or information, they might have second thoughts. More importantly, users spend more time on their mobile devices than they do on their computers. It’s for that reason alone that using a mobile-responsive version and a user friendly interface are highly essential factors to take into account.
Luckily, with the AMP page feature on Instapage, this isn’t hard to do and lightning fast.
The AMP page also provides unlimited A/B testing and you can easily publish them through sites such as WordPress. Instead of generating an AMP page from scratch, you may also use pre-existing landing pages you assembled and convert them easily into AMP pages by storing them into your Instablocks folder and then opening the document once you start making your AMP page. Instapage even offers cool ways you can use AMP for your Ecommerce sites.
Editing: Drag & Drop Builder
A highlight of Instapage’s features is their drag and drop function. You can virtually position your widgets and website elements anywhere on the screen. Unlike many page builders, there are constraints in their drag and drop builder functions and some are pre-set to adjust to a particular layout, block construction, and template design.
You will also have access to an image management program and a host of layout add-ons to use. Using the toolbar and selecting in the widgets menu is also very easy. Widgets include adding an image, video, background design, buttons, and various page components.
Every landing page you create is automatically mobile-responsive also. You can check the mobile version and make any changes easily by clicking on the mobile tab right beside desktop.
Once there, you can align and set the layout according to the way you grouped your desktop version for synchronicity together with using the mobile aspect ratio lock feature to keep all the page elements grouped together and locked, whether it is in a desktop or mobile design.
Integrated Collaborative Feature Instapage Product Demo
The collaborative feature is just one of the many attributes Instapage offers that stands out among many landing page builders. You can comment in real time. It’s as easy as clicking on a particular design element and leaving comments for members.
You can notify members when they’re mentioned in a comment via email or reply in real time. You can even set the visibility of threaded discussions on different visibility levels either to the team or to everyone.
Inviting guests to look at the landing page is also simple, through copying the internal link of your page builder to invite customers. Finally, you can create password-protected landing pages when inviting clients to view your landing page for improved security.
To get the comment thread, you can readily locate it at the left portion of your display with a message icon.
Agency & Client Management
In the dashboard, you can extend your collaborative features by managing all pages and sub-accounts together with your domains and integrations. In each sub-account you can deal with the publishing of pages and domains on your preferred Content Management System.
The branded email notification feature permits you to send branded email messages to clients and stakeholders, regarding any updates or lead acquisitions with your own distinctive design and layout to boost professionalism and foster stronger relationships.
Finally, the audit log feature allows you to monitor user activity, changes, and any background by filtering the sub-account you specifically wish to track together with any specific dates you want to go over.
Publishing is made easy in Instapage in which you can publish on your own custom domain names or via built-in site extensions of this site such as WordPress, Drupal, and Facebook.
You can even give team members account or sub-account access without any login credentials via a CMS token. This makes publishing flexible and versatile when it comes to managing tons of published pages.
Heat Maps and A/B Testing
The heat map feature allows you to track user activity easily based on mouse movement, clicks, and scroll depth. All this can genuinely help improve your user experience and what elements in your site need improvement. The heat map attribute is among the best tools to use to create a more successful landing page.
A/B testing helps you ensure you are making the best page possible by comparing different versions of this page to one another. If you’re looking to produce the highest converting landing page for your visitors, using A/B testing can help you test different strategies and approaches to make sure you’re giving users the best experience possible. This will take some time though, because you’ll have to study the operation and analytics per version on the analytics dashboard. Each version will depend on the parameters you set which you can easily do as well.
In your analytics dashboard, you can track page performance, adjust the settings of your A/B split tests, and view data on both your desktop and mobile versions.
Apart from these features you can also: Instapage Product Demo
- Define conversion goals in the Builder menu and view them on your analytics dashboard
- You can look at all of your leads from the analytics dashboard
- View your page’s conversion rate
- You can adjust the traffic split for different versions you put on your A/B test
- Integrate with digital advertising platforms like Facebook Pixel, Google Ads, and Google Tag Manager to increase your conversion rates
Other third-party services you can incorporate with Instapage:
- LinkedIn Ads
- Twitter Ads
- Microsoft Ads
- Perfect Audience
Email Marketing Instapage Product Demo
- Mail Chimp
- Mad Mimi
- Campaign Monitor
- Constant Contact
- Critical Effects
- Apex Chat
Others include Zapier, Webhooks, WordPress, Trustpilot, Typekit, Iterable, Drupal, Verb technology, Fomo, and Google fonts.
So there you have it. The features Instapage provides together with the analytics, optimization, and the collaborative aspects make Instapage a powerhouse page builder for businesses all around.
Pricing Instapage Product Demo
So how much does Instapage cost? It is a steep price, to be blunt. The plan starts at $149 and has limited features compared to the higher, customized plan but comes with sufficient resources you need for your company.
Landing page experiences, unique visitors, team members and workspaces have some restrictions in the business plan and even at the enterprise plan you have up to 30,000 unique visitors, 5 team members and workspaces, and 30 landing page experiences.
So overall, is it worthwhile? For someone with only a couple of landing pages and a casual blogger or site owner at best, Instapage is too heavy on your part. But if you are a medium to large sized agency with marketing teams, advertising teams, and run a lot of different advertisements, promotions, events to connect with various clients, then yes Instapage is certainly worth the shot.
It is important to remember that Instapage’s structure and general features are designed more for a team or group, rather than a solo blogger. With that being said, Instapage may not come off as cheap but the price you pay for the value you get doesn’t leave you short-changed either.
Conclusion Instapage Product Demo
Instapage is one of the most powerful landing page builders to date. It is definitely a standout machine out of many landing page builders. Even though the features might appear overwhelming at first, Instapage suits perfectly even for beginners thanks to how easy and streamlined their interface, is from their Builder features down to their innovative performance features like adding html or CSS code.
If you do not need a landing page builder as powerful as Instapage, there are always cheaper alternatives you may choose, such as Leadpages. Be that as it may, Instapage is among the best landing page builders out there that makes it possible to create optimized and high-converting landing pages. I can guarantee if you decide to try Instapage, you won’t be disappointed.