If you’ve come across landing page builders, then you may have heard about Instapage. The powerhouse platform offers users a streamlined, creative design experience.
Unfortunately, Instapage is not for everyone. Maybe the price is too high. Maybe you don’t enjoy using Instapage. Or maybe you simply need another option for comparison. Whatever the case, there are lots of Instapage choices with lower price offers and intensive capabilities.
What is A Landing Page? Instapage Pricing Plans
To be clear, a landing page isn’t a sales funnel builder. A great deal of people still appear to think they are the same. While both carry similar functions, there’s a substantial distinction between the two.
Although, they both carry a similar goal: generate leads.
Like a real funnel, a funnel builder directs your customer to pass through a set of stages until he/she makes the last sale.
A landing page on the other hand, looks like this:
A landing page is a good illustration of product-focused advertising where they focus entirely on welcoming traffic through an advertising link or social networking campaign.
A landing page typically has:
- One Call to Action (CTA)
- 1 webpage
- Used to get information from a customer or client e.g. contact information, or advertising info to use for future references
- Used to promote a sale or
- Is the final page a customer should experience; no upsells or additional promotions
When Can I Use a Landing Page?
If you have to sell a single product or service like a webinar, software app, coaching session, etc.. Because landing pages are product focused, using a landing page streamlines the process to provide a clear message for your clients.
A funnel builder is much more complex and serves various needs, such as:
- Multiple webpages
- Multiple CTA’s that each serve a different purpose
- Can collect customer info or contact details
- Can encourage upsells or complementary products
- Directs or funnels a customer through distinct sale opportunities
A funnel builder may have a landing page as well, but uses different webpages to keep the customer interested, engaged, and purchase whatever the site offers.
When Should I Use a Funnel Builder? Instapage Pricing Plans
If you’ve got various complementary products you want to sell alongside your main offer along with any upsells.
Take a physical fitness site for instance. Your main offer might be gym equipment. Complementary products or services include instructor videos, 1-on-1 coaching, consultation, weight-loss products, etc..
Now that we understand what a landing page is and how it differs from a funnel builder, let’s head on over to a short overview of what Instapage is and the way it works.
Instapage: A Short Overview
Instapage is a powerful landing page builder that is easy to use even for novices, and comes with an extensive list of features and tools you can use to promote your business online.
What does Instapage provide:
Collaborative features perfect for bigger online businesses or agencies
A whole lot of landing page builder features for design functions, along with analytics and tools to enhance user experience and conversion rates, including A/B testing, which has many benefits.
A lot of third party integrations to streamline your website
What Instapage lacks: Instapage Pricing Plans
Instapage lacks a price-friendly offer and is quite pricey for the casual blogger
Instapage is a stand-alone landing page builder; it is not an all-in-one solution if you are looking to promote or sell different products and services
Instapage Alternatives Instapage Pricing Plans
In this section, we’ll talk about 7 Instapage alternatives, all with their own standout features and tools to match your preferences.
- Thrive Themes
Some would say Unbounce is the perfect Instapage choice, and for good reason. It is worth noting Unbounce is one of the first landing page builders ever launched, giving the platform several years of experience and user feedback to improve their interface and features.
Unbounce has similar attributes to Instapage and conveys the most similar resemblance to Instapage except for one standout feature: Dynamic Text Replacement. The dynamic text replacement attribute is what enabled Unbounce users to scale enormous Google Ad Accounts easily.
Other Characteristics of Unbounce include:
- Pre-made templates although less as Instapage
- Third-party integrations such as MailChimp, AWeber, WordPress, Google Analytics
- A/B Testing
- Sticky bars and pop-up creation
Unbounce vs. Instapage
Against Instapage, Unbounce is far more reasonable in cost and works well for entrepreneurs and digital marketers. If you’re looking for similar features Instapage provides but do not want to pay a steep price to make beautiful landing pages, Unbounce is your best choice for the individual user.
Hundreds of landing page templates
Good analytics tools
Dynamic text replacement feature perfect for PPC campaigns
Mobile editor version is harder to optimize from the desktop version; Instapage’s device formatting is streamlined automatically with minimal editing needed
Can’t publish more than one leadpage at a time
Unbounce’s pricing starts at $79/month as revealed in their pricing strategies:
Instapage Pricing Plans
If you find Unbounce to still be an expensive deal, there is LeadPages.
What stands out with LeadPages is its cheap deal with access to unlimited traffic and leads even on its cheapest plan.
Yes, it’s a reliable page builder with a ton of landing page templates to use; however, it is not quite as good as Unbounce or Instapage. That’s not to say the standard of LeadPages is poor, it’s just fair.
Another feature that stands out is having two landing page editors. One for novices and another for advanced users specifically, design junkies.
LeadPages gets the job done and while that’s mostly what everyone else is searching for, there’s nothing more to expect from LeadPages except .
Features of LeadPages:
- Two landing page editors – customization for the two varies as well, where the advanced version offers full range customization features
- Special templates for upsells, 404’s, checkout pages, webinar hosting, etc.
- Easily create ads on your Facebook landing page
- Pop-up box attribute captures users’ focus more and creates more leads
- A/B Testing
LeadPages vs. Instapage
For someone looking at a much cheaper plan than Unbounce and Instapage. LeadPages is your solution.
LeadPages is a good landing page builder for any online company that’s searching for casual page building features, minus any in-depth range of tools or features.
Pop-up window modals feature is unique and can help create more leads; you can position pop-up boxes anywhere on your landing page
Unlimited traffic and leads
Widgets are intuitive to use
Limited customization features
Editor is much harder to work with compared to Unbounce & Instapage
Overall design is not as great
As you can see, LeadPages pricing plans are much lower than that of Unbounce and Instapage. At least 3x reduced:
Thrive Themes Instapage Pricing Plans
As if building landing pages couldn’t get any more specific and product-focused. Thrive Themes, a WordPress plugin, helps generate more leads and build conversion rates through the various tools and add-ons you can include in your site to improve user experience and the interface.
Thrive Themes offers 7 plugins that can be installed to boost your participation activity with your traffic. Ultimately, it’s a great complementary design tool that can help you create successful landing pages in 5x less the price tag.
Features of Thrive Themes:
- Automation software collects testimonial data and displays them on your site
- Email opt-in plugin feature helps you achieve your conversion goals; exhibit pop-ups containing videos, images, CTA’s, email opt-in types, etc..
- Drag and drop builder plugin to easily edit and design your landing pages
- Headline optimizer to help you produce more effective content titles
- Quiz builder feature where you can create customized quizzes and enhance engagement
Thrive Themes vs. Instapage
Thrive Themes doesn’t come close to the power of page building Instapage provides, but for WordPress users or electronic marketers who already have a WordPress site, Thrive Themes is an exceptional option.
1 reason is Thrive Themes doesn’t provide hosting; however, with WordPress you can expand the editing and layout features WordPress lacks. Second, this is perfect if you really want to stick to a tight budget and need an extra set of tools that will help you build an optimized landing page.
5x cheaper than a majority of landing pages
A/B testing tools provide great value for money
Themes + plugins combined are valuable elements worth the price
Proven lead capture and conversion goals
You have to host your own site
Lacks in-depth feature range
Can’t be used as a standalone landing page builder
You can’t go wrong with an offer such as this:
ClickFunnels is far from the same budget range, but makes one hell of an option. With ClickFunnels, you can build landing pages, but if you stick to only building landing pages with ClickFunnels, you’ll also be wasting a lot of what you are paying for.
That’s because ClickFunnels is also or primarily, a funnel builder. And it’s currently a top vote among users and reviews. If you believed Instapage was expensive, ClickFunnels asks for more but also provides you twice as much back.
Features of ClickFunnels:
- Drag & Drop Editor is one of the best and easiest to use for web page development Hundreds of Page Elements to use, add, and improve site design and experience
- Converting web pages into device friendly formats
- Actionetics feature enables you to keep track of visitor stats such as engagement activity and website insights
- Share your funnel easily with friends, colleagues, and customers
- Shopping Cart Integration along with a ton of third party integrations
ClickFunnels vs. Instapage
While Instapage is really powerful in its own right as a landing page builder, ClickFunnels is powerful as both a sales funnel & landing page builder. But, Instapage provides faster landing page creation, and the interface is also slightly more intuitive than ClickFunnels. Then again, ClickFunnels is a complete platform, while Instapage is product-focused on building landing pages.
Even with ClickFunnels at a steep price, it provides a decent bargain considering all the features, tools, and advertising efforts you can do in a single platform.
A lot of pre-designed templates to choose from
Saves a lot of time and effort to create multiple web pages
User friendly and easy to use
Intuitive design and interface
Wonderful affiliate program
Customer care isn’t as great, and chat support is limited
Cheapest plan limits web page creation and traffic
Even with a wide variety of features and benefits provided, the price is still quite steep
It is true you get plenty of features with ClickFunnels to get a hefty bargain, but if you’re an online marketer with tons of products, services, and target more than 1 niche for your company, ClickFunnels is an excellent alternative.
GetResponse isn’t just a landing page builder. It’s also an email advertising software that offers automation and autoresponder features that’s great for building your email list.
You also have access to data for your email campaigns, and recent developments have made GetResponse stronger than it was. Together with landing pages and email marketing, you can even automate sales funnels, do webinar hosting, and a tiny bit of Customer Relationship Management (CRM) functionality.
Features of GetResponse
- Variety of pre-designed email templates to create effective email marketing campaigns
- Marketing Automation feature allows you to create automation workflows with a drag & drop builder
- Responsive layouts for email newsletters, which automatically adjusts and optimizes the layout if the user is reading it in a mobile device
- Wide options of fonts to use for better design creation
- CRM functionality where you can add users to a pipeline according to their action
GetResponse vs. InstaPage
GetResponse is a host of various sales and marketing efforts you can do besides only page construction. Although GetResponse ranks lower in page building compared to Instapage, the email marketing features, automatic funnels, and CRM functions certainly make GetResponse a good candidate for business owners looking to expand and grow their email marketing campaigns.
Various marketing automation features
Price plans are price-friendly
Great for those looking to manage e-commerce and sales funnels aspects in one platform
Strong A/B split testing
Great email marketing automation features
Webinar hosting and CRM functionality are not offered by many landing page builders, making GetResponse highly unique in this area
Drag and drop editor need improvement
CRM performance is still in its baby stages
Email creation is buggy
Cyber security is a little weak at this time
GetResponse’s price plans, especially their cheapest plan, are cheap for any online marketer.
ConvertKit Instapage Pricing Plans
Similar to GetResponse, ConvertKit is a landing page builder which also offers email marketing features. ConvertKit provides a powerful visual automation builder, which adds a fluid experience when building workflows.
The email templates; however, are only limited to three: text, classic, and modern. This goes for their landing pages as well, with only 30 templates to choose from.
So what makes ConvertKit stand out? Their ease of use and flexible email marketing solution. Yes, landing page building is also not too bad, but using ConvertKit can also be prioritizing email marketing over page construction.
Features of ConvertKit:
- Visual automation builder is definitely worth mentioning for contributing to the interface’s fluid process flow
- WordPress Integration
- Three types of email templates
- A/B Split Testing
- Tracks subscriber growth, open rates, conversions & conversion prices, and top referrers
ConvertKit vs. Instapage Instapage Pricing Plans
What I will commend ConvertKit for compared to Instapage is their interface. It is very streamlined and extremely easy to use compared to most landing page builders.
However, ConvertKit is a more advanced type of email marketing software than it is a landing page builder. It’s fantastic for vloggers, content creators, and bloggers or even course creation due to cost and versatility purposes.
So yes, do consider ConvertKit to get a page builder but like GetResponse, email automation is it’s greatest benefit.
Very easy to use; no technical lags or glitches
You can try a free account with a few features included
Segmenting subscribers is tag-based instead of list-based making your company more flexible
Great customer support
You do not get charged an extra fee if you have duplicate subscribers
Visual automation builder is ahead of what others are offering
Software is constantly upgrading and evolving per month
Lacks customization features for designing and email tagging
A/B testing is not as great
ConvertKit is generous with their pricing deal in which it isn’t only cheap but they also offer a free account plan with just as much landing page templates and unlimited CTA’s as the paid plan.
You would be surprised with Kartra. Like Unbounce, it also provides similar features to Instapage except it is an all around platform that can do email marketing, funnel building, HelpDesk, affiliate management, video hosting, shopping cart and far more.
We already know Instapage is quite price-y; however, with Kartra at the same price offer you get twice the amount of advertising and sales efforts you can do under one stage.
Aside from just building landing pages, you can also build sales funnels, do webinar and video hosting, and manage your affiliates etc..
Features of Kartra:
- Video hosting solutions that don’t require you to use YouTube to search for video campaigns
- Built-in ticket management system that helps your clients/customers at different levels; customer support
- Host your own membership site to sell all kinds of digital products
- Calendar feature enables you to manage appointments with clients and customers easily
- Email automation features, together with easy funnel building creation
Karta vs. Instapage
Karta is an all-in-one platform which can serve various needs of an internet business especially for those looking to expand their marketing campaigns, manage affiliates, and easily organize their client or customer base all under one roof.
Easy for beginners
Membership sites are impressive
Many tutorial and educational videos
Helpdesk and tracking system are great
Built-in affiliate management system and auto-responder
Campaigns are ready-made
Webinar features are a little weak; better via integrations
Suited mostly for electronic products
Plans are costly for casual bloggers and smaller businesses
Not all third party services are simple to integrate
Conclusion Instapage Pricing Plans
With 7 Instapage alternatives that counter cost, features, and the overall extent of marketing & sales efforts that a single platform can do, you’re bound to find the right platform which serves your needs best.
Be clear with what you’re looking for, what your online business needs to grow, and what you are selling. When you’ve got a clear identity of your business and what your customers will want to purchase from you, building a landing page should only serve as the connection between your customer and the sale.
Just remember interface design goes a long way in keeping your customers engaged and entertained while navigating your website. The more streamlined and clean the site is, the higher your chances of completing that sale.